The Morning Show, also known as Morning Wars in Australia and Indonesia, is an American comedy-drama television series starring Jennifer Aniston, Reese Witherspoon, and Billy Crudup. The series premiered on Apple TV on November 1, 2019. The series is inspired by Brian Stelter's 2013 book Top of the Morning. The show examines the characters and culture behind a network broadcast morning news program. After allegations of sexual misconduct, the male co-anchor of the program is forced off the show. Aspects of the #MeToo movement are examined from multiple perspectives as more information comes out regarding the misconduct. Subsequent seasons focus on other political topics and current events, including the COVID-19 pandemic, racial inequality, the Capitol insurrection, and the Russian invasion of Ukraine.
The second season premiered on September 17, 2021. In January 2022, the series was renewed for a third season, which premiered on September 13, 2023. The series was renewed for a fourth season, which premiered on September 17, 2025. The series was renewed for a fifth season on September 16, 2025, ahead of the premiere of the fourth season.
The series has received numerous accolades, including 27 Primetime Emmy Award nominations, ten Screen Actors Guild Award nominations and ten Golden Globe Award nominations. Jennifer Aniston, Reese Witherspoon and Billy Crudup have received particular acclaim for their performances, with Aniston and Witherspoon each earning two nominations for the Primetime Emmy Award for Outstanding Lead Actress in a Drama Series and Aniston winning the Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Drama Series in 2020, and Crudup winning the Primetime Emmy Award for Outstanding Supporting Actor in a Drama Series in 2020 and 2024.
Alex Levy co-anchors The Morning Show (TMS), a popular morning news program broadcast from Manhattan on the UBA network, which has excellent viewership ratings and is perceived to have changed the face of American television.
In the first season, after her on-air partner of 15 years, Mitch Kessler, is fired amid a sexual misconduct scandal, Alex fights to retain her job as a top news anchor while paired with a new partner, Bradley Jackson, a field reporter whose series of impulsive decisions increasingly threatens the network.
In the second season, the network CEO attempts to convince Alex to return to TMS as the COVID-19 pandemic engulfs the United States and the show itself. Meanwhile, Bradley deals with an identity crisis.
In the third season, the network struggles for viewers for its subscription service and contemplates a takeover by tech titan Paul Marks.
In the fourth season, the newly merged UBN attempts to further its ambitions, while Bradley investigates a cover-up at the hands of the former UBA.
On November 8, 2017, it was announced that Apple had given the production a series order consisting of two seasons of ten episodes apiece. The series was set to be executive produced by Jennifer Aniston, Reese Witherspoon, Jay Carson, and Michael Ellenberg. Carson was expected to act as a writer and showrunner for the series as well. Production companies involved with the series were slated to consist of Media Res, Echo Films, and Hello Sunshine. On April 4, 2018, it was announced that Carson had departed the production over creative differences. He was replaced as executive producer and showrunner by Kerry Ehrin. On July 11, 2018, it was reported that Mimi Leder would serve as a director and executive producer for the series. On October 23, 2018, it was reported that Kristin Hahn and Lauren Levy Neustadter would serve as additional executive producers for the series.
On June 22, 2020, Aniston revealed in a Variety interview with Lisa Kudrow that the show's development began prior to the Me Too movement, but was ultimately reworked to include and partially focus on it.
The show cost $15 million per episode, with Aniston and Witherspoon each earning $2 million per episode, not including producing fees and ownership points. On January 10, 2022, Apple renewed the series for a third season.
On May 1, 2023, Apple renewed the series for a fourth season.
Ahead of the launch of the fourth season, Apple confirmed a fifth season had been commissioned on September 16, 2025.
Alongside the initial series announcement, it was confirmed that Aniston and Witherspoon had been cast in the series' lead roles. In October 2018, it was announced that Steve Carell, Gugu Mbatha-Raw, Billy Crudup, Néstor Carbonell and Mark Duplass had been cast in series regular roles. On November 7, 2018, it was reported that Bel Powley, Karen Pittman, and Desean Terry had joined the main cast of the series.
On October 9, 2020, Greta Lee and Ruairi O'Connor officially joined the second season as regular characters. On November 13, 2020, Hasan Minhaj was also announced as a new cast member. On December 3, 2020, Julianna Margulies announced she joined the second season of the series. In August 2022, it was announced that Jon Hamm and Nicole Beharie had joined the main cast for the third season, with Tig Notaro joining in a recurring role.
Principal photography for the first season commenced on October 31, 2018, at the James Oviatt Building in Los Angeles. Filming continued in Los Angeles until filming started in New York City on May 9, 2019. Production on the first season also concluded that May, after seven months of filming.
Production on the second season began on February 24, 2020. On March 12, 2020, Apple TV+ halted production on the series due to the COVID-19 pandemic. The second season resumed filming on October 19, 2020. Between February and March 2021, Steve Carell, Jennifer Aniston, Mark Duplass, and Hannah Leder were spotted in Los Angeles filming the second season. On May 18, 2021, filming for season two concluded.
Production on the third season began on August 16, 2022, and it was announced on February 11, 2023, that the season's filming had wrapped up.
Production on the fourth season began on July 8, 2024, and wrapped on December 5, 2024.
After the Apple Special Event of March 25, 2019, Witherspoon announced on Instagram that the series would premiere in the fall of 2019. It premiered on Apple TV+ on November 1, 2019. In January 2021, Apple announced that the second season would premiere in 2021. The second season premiered on September 17, 2021. The third season premiered on September 13, 2023. The fourth season premiered on September 17, 2025.
During the Apple Special Event, a teaser trailer was released with footage from the series as well as footage from other original series set to premiere on Apple TV+. Furthermore, Aniston, Witherspoon, and Carell were at the event to promote the series. On August 12, 2019, Apple released a first look trailer for the series. It was also revealed that the series would be titled Morning Wars in Australia, in order to distinguish the series from the Australian morning talk show of the same name.
Blu-ray and DVD sets of Seasons 1 and 2 was released on November 11, 2025 by Fifth Season.
On Rotten Tomatoes it received an overall score of 68%, and an overall score of 61 on Metacritic.
For the first season of The Morning Show, the review aggregation website Rotten Tomatoes reported a 61% approval rating, based on 106 reviews, with an average rating of 5.9/10. The website's critical consensus reads, "Flashy, but somewhat frivolous, The Morning Show often feels more like a vanity project than the hard-hitting drama it aspires to beâÂÂbut there is pleasure to be had in watching Jennifer Aniston and Reese Witherspoon give it their all." Metacritic, which uses a weighted average, assigned a score of 61 out of 100 based on reviews from 37 critics, indicating "generally favorable reviews".
The second season of the series received a 67% from Rotten Tomatoes based on 51 reviews. The website's critical consensus reads, "The Morning Shows second season has a slew of stupendous performancesâÂÂbut too many characters attempting to address too many hot-button issues makes it hard to know what any of them are actually trying to say." At Metacritic, the website gave the second season a 60 out of 100, based on 25 reviews.
The third season of the series received a 75% from Rotten Tomatoes based on 93 reviews. The website's critical consensus reads, "Leaning into its soapier elements while bolstering an already star-studded cast with some welcome additions, The Morning Show upgrades from a shaky prestige program into an addictive guilty pleasure." At Metacritic, the website gave the third season a 65 out of 100, based on 30 reviews.
The fourth season of the series received a score of 72% from Rotten Tomatoes based on 36 reviews. The website's critical consensus reads, "Shaking up its ensemble yet again while staying consistent in its tonal unevenness, The Morning Show<nowiki/>'s fourth season ought to satisfy viewers who consider excess to be a virtue." At Metacritic, the website gave the fourth season a 55 out of 100, based on 15 reviews.
Richard Roeper of the Chicago Sun-Times gave a positive review and wrote: "The Morning Show doesn't have the cinematic gravitas of the Showtime series The Loudest Voice or the Aaron Sorkin poetry of HBO's The Newsroom. It's more along the lines of the solid but underachieving Sports Night TV series from the late 1990s."
According to TV analytics provider TVision, The Morning Show has been viewed by panel members 5.03 times as much as the average Apple TV+ original series or shows TVision has measured since Apple TV+ launched in November 2019. The series became the second-most watched Apple TV+ series after Ted Lasso.
In December 2023, Deadline reported after the third season was released, the show became Apple TV+'s most watched series.