The third season of the Croatian teen drama television and web series Sram premiered on 10 January 2026. Based on the third season of the Norwegian Skam, the season focuses on Lovro, portrayed by Borna à  imunek. The season's full episodes air on HRT 1, HRTi, and YouTube, with short clips also released on Instagram and TikTok.
The season was confirmed by Croatian Radiotelevision (HRT) on 19 September 2025, with the official teaser trailer released on 15 December of the same year. The season is notable for being among the rare Croatian original television productions to engage in depth with LGBTQ+ themes, including questions of sexual identity and same-sex relationships.
The plot synopsis released for the season follows Lovro, torn between other people's expectations and his own dilemmas, as he develops a relationship that forces him to question who he is and how much he is willing to be honest with himself and those around him.
The list of characters on the official website sram.hr was updated in December 2025, following the release of the trailer.
The plot of the season is told from the perspective of Lovro, portrayed by Borna à  imunek, who is based on the character of Isak Valtersen from Skam. The original third season of Skam was released in 2016.
Lovro was first introduced in the first season of the series, as the best friend of Jakov, who was in a relationship with Eva à  iloviÃÂ, the central character of the season. In the final episode of the first season, Nora discovers a gay dating app on Lovro's phone, which led Nora and Eva to question his sexuality. Lovro assumed a minor role in the second season.
Following the conclusion of the second season in June 2025, the producers of Sram, Ivan LovreÃÂek and Bruno MustiÃÂ, gave an interview for N1 in July 2025, outlining their plans for upcoming seasons. Although the season had not been officially confirmed at that time, LovreÃÂek noted that it is going to be "specific," given that it plans to focus on a male character who is "coming to terms with his sexuality."
In an article from 19 September 2025, HRT confirmed that Sram is set to enter its third season. On 16 October, HRT and the show's official Instagram accounts posted a 26-second-long reel that showcased a montage of clips of Lovro from previous seasons, alluding to his role as the central character of the third season. On 4 November, HRT revealed that the filming of the season had begun, confirming Lovro's central role for the season. The season was written by Sandra Paà ¡iàand Boris GrgureviÃÂ. Jelena Gavriloviàreturned as director, having also directed the previous two seasons, while Tomislav Sutlar joined the team as director of photography.
The official teaser trailer for the season was released online on 15 December 2025, featuring the song "Boà ¾iàdolazi" () by Diletanti. The trailer introduced two new characters, Mario and Filip, with previous season's principal cast members reprising their roles.
The season premiered on 10 January 2026. It consisted of 10 episodes. The first clip was released online on 1 January 2026 at midnight.
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