Sram (), also known as Skam Croatia, is a Croatian teen drama television and web series, a remake of the Norwegian series Skam. Produced by CGM Films for Croatian Radiotelevision (HRT), the series consists of clips released in real time via Instagram, TikTok, and YouTube, with full episodes later broadcast on HRT 1, as well as released on both HRTi and YouTube, the latter featuring English subtitles. It premiered on 27 October 2024.
Set in Zagreb, Sram follows the lives of a group of high school students as they navigate their social life. The story of each season is told from the perspective of a different central character; the first season centers on Eva à  ilovià(Lucija StankoviÃÂ), the second season follows Nora KlariàSelem (Gita Haydar), and the third season is focused on Lovro Devià(Borna à  imunek).
The series has been renewed for a second season, which premiered on 26 April 2025. The third season, which premiered on 10 January 2026, was confirmed by HRT on 19 September 2025. Sram is the eighth international adaptation of Skam, following French-Walloon, German, Italian, American, Spanish, Dutch and Flemish adaptations.
Following the lives of a group of high schoolers, Sram explores everyday issues of teenage life, such as friendships, romantic relationships, and mental health. The series takes place in Zagreb, with the main characters attending Prirodoslovna à ¡kola Vladimira Preloga ("Vladimir Prelog Science School").
The first season centers on 16-year-old Eva, her boyfriend Jakov, and their friends. Eva is a new student at the school, and she recently broke off her friendship with Sara, whom she confronts at a party in the first episode. After Jakov tells her to find new friends of her own, Eva befriends Nora, Tina, Nika, and Vanessa, with whom she forms the "" squad. In an effort to improve their reputation, the girls attempt to get closer to the most popular boys in school while navigating their own romantic and friendship issues.
The second season centers on Nora, who became Eva's friend at the start of the first season. The season continues the storyline between Nora and Roko, which began in the first season. Roko's persistent pursuit of Nora eventually develops into something more despite her initial rejections. Nora struggles to navigate her developing feelings for him and their new relationship whilst hiding the secret from Tina. The second half of the season deals with Nora's experience with sexual violence at the hands of Roko's brother, Sven, and the subsequent fallout.
The third season centers on Lovro, who is introduced in the first season as Jakov's best friend. Torn between other peopleâÂÂs expectations and his own inner conflicts, Lovro develops a relationship with a new student, Ivan, that forces him to question who he is and how honest he is willing to be with himself and those around him.
Season 2
The making of the series was first confirmed on 9 April 2024 in an article by Variety. Sram is produced by CGM Films, which obtained the license rights for Skam in early 2022. The company had previously produced The Outsiders, a Croatian-English teen drama that was released on YouTube in 2022 and received VeÃÂernjaks Rose Award for best digital content.
The series is directed by Jelena Gavriloviàand written by Hana Juà ¡iàand Nikica ZduniÃÂ. The producers of the show are Bruno Mustiàand Ivan LovreÃÂek. According to LovreÃÂek, Sram was created so that "Croatian teenagers finally get a show of their own," criticizing the lack of local television content aimed at younger audiences. Interviews with young people and expert research on their habits and mental health were conducted prior to writing the script for the series. Moreover, the producers of the original series oversaw the production of Sram; a "Skam Academy" workshop was held in Zagreb for the producers to get introduced to all of the key elements for successfully adapting the Norwegian format. The Croatian production team was also helped by the producers of Skam France and Skam Italia.
A casting call for actors aged 15 to 19 was posted by CGM Films via their social media profiles on 26 March 2024. Over 600 people participated in the casting process, and the selected actors attended workshops with the show's director Jelena GavriloviÃÂ. According to MustiÃÂ, the production also looked for potential actors directly, by visiting places young people hang out at, as well as by contacting local dance and sports clubs in order to seek out talent. "Chemistry casting" was also conducted in order to ensure that characters function well together on-screen. The Variety article from 9 April also confirmed the series will feature a character from the Romani community. In September 2024, the Croatian newspaper portal La Voce del Popolo revealed that the character was created specifically to dispel stereotypes about Romani people; it was also revealed the character's name is Vanessa. The cast was also joined by Gita Haydar, the granddaughter of Izet Hajdarhodà ¾iÃÂ.
In April 2024, it was announced that the filming of the series would take place in the Croatian capital of Zagreb. On 23 September 2024, HRT announced that the filming of the first season had been finished. Croatian web portal Dnevno reports that the total expenses for the production of the first season, which consists of ten episodes, amounted to â¬915,793.25.
On 19 February 2025, HRT announced that the series has been renewed for a second season. The season, which consisted of ten episodes, started filming on 25 February 2025 on various locations in Zagreb. The second season is written by Kristina KumriÃÂ.
In a July 2025 interview for N1, producers Ivan LovreÃÂek and Bruno Mustiàoutlined their plans for the upcoming third and fourth seasons of the series. LovreÃÂek noted that the next season is "specific", given that it focuses on a male character who is "coming to terms with his sexuality." On 19 September 2025, HRT confirmed that the series is set to enter its third season. On 16 October, HRT and the show's official Instagram accounts posted a 26 second-long reel that showcased a montage of clips of Lovro from previous seasons, alluding to his role as the central character of the third season. On 4 November, HRT revealed that the filming of the season had begun, while also confirming Lovro's role as its central character. The third season is written by Sandra Paà ¡iàand Boris GrgureviÃÂ. The season premiered on 10 January 2026. The teaser trailer for the season was released on 15 December 2025.
On 30 January 2026, the Romani Youth Organization of Croatia posted a casting call for exclusively Romani younger men, and an adult Romani man and woman, seemingly confirming the production of the fourth season focusing on Vanessa.
The teaser trailer for the series was released on 15 October 2024. On 7 October, Jutarnji list confirmed that each episode of the first season consists of at least five clips, i.e. sequences. The clips are released throughout the week in real time on the official YouTube and Instagram accounts, as well as on the website sram.hr. The first clip was released on 22 October at 13:43 CEST. Each main character from the series has official Instagram and TikTok accounts, where additional content is released to accompany television broadcast.
The full episodes, which consist of previously released clips, were broadcast on HRT 1 every Sunday at 21:10 CET, starting from 27 October 2024. Shortly after their television broadcast, the full episodes are released globally through the official YouTube channel of the series. Due to the 2024âÂÂ25 Croatian presidential election taking place on Sunday, 29 December, the final episode of the first season was broadcast a day earlier, on Saturday, 28 December at 22:00 CET.
The second season premiered on 26 April 2025. HRT 1 moved the series from its previous Sunday 21:10 CEST time slot to a new Saturday 22:00 CEST time slot. The first clip of the season was released on 21 April 2025.
The third season premiered on 10 January 2026. The first clip of the third season was released on 1 January 2026.
The complete first season was screened at the Forum movie theater in Zagreb on 28 May 2025. The season was also screened in Ivanec.
Following the show's premiere episode, film critic Igor TomljanoviÃÂ, writing for Index.hr, praised Lucija StankoviÃÂ's performance as Eva, and noted that the narrative structure employed in Sram is an innovation in Croatian filmmaking. Tomljanoviàpraised the work of the show's director GavriloviÃÂ, as well as the writers Juà ¡iàand Zduniàfor securing "authenticity and spontaneity of the language, [which] in turn made it easier for young actors without experience to give an uninhibited, natural performance and speech."
Elles Mia Rendiàpraised the show's authentic portrayal of teenagers in Croatia and their struggles, saying: "Not only does [Eva] face the problem of a new school, but she also acts like a normal teenager, bringing a boyfriend home when there is 'no one there', going to Medika and helping a girl she meets in the club's bathroom, which will definitely remind you of your own experiences." Lucija Tunkoviàof also praised the authentic portrayal of Croatian teenagers and made a pun that Sram is one of rare Croatian shows that don't make her feel shame: "I would much rather praise an original concept, but I hope that the experience of working on this project will be the first in a series of dominoes that will ultimately change the Croatian television landscape for the better." Writing for Tportal.hr, Bojan Stilin wrote that, "at a time when, in terms of drama series [...], domestic TV channels have no other content than marathon soap operas, it is very refreshing to see something that communicates with global reality of TV. The fact that it was made under license is not crucial in this case â if we are not already able to produce something of our own, it is better to buy it and adapt it properly." Stilin also praised the language of the show and its choice to eschew HRT's linguistic purism.
On the other hand, Josip Boà ¡njak, also writing for Index.hr, was far more critical of the show and HRT. He criticized the price paid for obtaining the adaptation licence, and claimed that the original series' plot isn't faithful to Croatian culture: "Is the public service, responsible for promotion and maintenance of Croatian culture, trying to convince us that... there isn't any interest for serious depictions of Croatian culture? Like, yikes! Norwegianly yikes, at that. Paid 915,793.25 euros." Tomislav ÃÂadeà ¾ of Jutarnji list criticized the series' focus on Zagreb, asking: "Do they watch this in Dalmatia too?"
Writing for Vogue Adria ahead of the show's second season, Sonja Kneà ¾eviàdrew comparisons between the show's aesthetic and that of Euphoria, curating a gallery that showcased the most notable outfits from the first season. Kneà ¾eviànoted that the characters' fashion choices evoke stylistic elements reminiscent of Sex and the City. In a June 2025 review of the second season's eighth episode, Kneà ¾eviàdescribed it as one of the most powerful and important in the series, praising its raw and empathetic portrayal of Nora's trauma. She commended the show for moving beyond teen drama clichés to responsibly depict serious issues like drink spiking, emotional aftermath, and the importance of support and communication.
Writing for Novosti, Boris Raà ¡eta admitted his initial skepticism around the series' good reviews. He, however, realized that the series was of high quality after watching the second season's second episode. He praised the young actors as "surprisingly good, not suffering from stiffness or overacting", singling out Tin LekiÃÂ's "convincing" portrayal of Roko.
On HRT, the first season of Sram drew up to 324,487 viewers for its most-watched episode. On the HRTi platform, the first season recorded more than 236,000 video-on-demand streams. With a reach of 9.01% and an average rating of 4.56%, the first season ranked as the third most-watched original drama or comedy series on HRT.
According to HRT, the series' premiere episode accumulated a total of 2.5 million views across social media during the first week after its release. In the first two weeks after the premiere, the number of views on all digital platforms had risen to 11 million. By 10 December 2024, following the release of the seventh episode, the series drew an audience of 3.8 million unique viewers across YouTube, Instagram, and TikTok. The positive response the series received online after the release of the first episode made headlines in Jutarnji list, Slobodna Dalmacija, and Index.hr.
By 30 December 2024, upon the conclusion of the first season, Sram accumulated 64 million views, 2 million interactions, and a combined reach of 6 million unique viewers across YouTube, Instagram and TikTok.
For the release period of the second season, CGM Films monitored social media views and user engagement from 12 April to 1 July 2025. During this period, the series garnered 140 million views on YouTube, Instagram and TikTok combined, reflecting a 101% increase compared to the data published for the first season. On YouTube, 85% of the audience were women, while 44% of total viewers were aged between 18 and 24. On TikTok, the show reached nearly 7 million unique viewers, with 32.6% of the audience from Croatia, 22% from Serbia, 11.7% from Bosnia and Herzegovina, and 2% from Germany. The official Instagram profile for the character of Nora KlariÃÂ Selem, the central character of the second season, reached 100,000 followers by the season's conclusion.
At the NEM Awards 2025 in Zagreb, on 11 December, Sram received a special mention in the Best Finished TV Series in the CEE category.
The song "AnÃÂeo" (English: Angel), performed by Hiljson Mandela and Miach, was released on 28 October 2024, a day after the first episode premiered, as the official soundtrack for the series. "AnÃÂeo" debuted at numbers 13 and 3 on HR Top 40 and Billboard Croatia Songs, respectively. In its second week, the song reached number one on both charts.
Mihovil à  oà ¡tariÃÂ's curation of the show's soundtrack was praised by Tportal.hrs Bojan Stilin. He called the song selection a "somewhat realistic teen playlist of early 2020s", and said that "it would be a great shame and a killing of the show's regional potential to clinically remove, say, Serbian trap from it." Index.hr called the second season's soundtrack "a musical diary of a generation".