is a Japanese manufacturer of high-end camping and hiking equipment.
The company's name has been rendered in kango form as , and fans have abbreviated it as .
Snow Peak was founded by Yamai Yukio in 1958 as a local forge under the name . The company's first foray into outdoor equipment were experimental models of crampons and pitons made of inox steel and titanium. The "Snow Peak" brand name was established in 1963, the peak in question being Mount Tanigawa, a popular destination for Japanese mountaineers.
Snow Peak sells isobutane fuel under the brand.
In 2014, Snow Peak introduced an apparel line.
In 2017, the portable prefabricated home designed by Snow Peak in collaboration with Kuma Kengo won the Japan Institute of Design Promotion's Good Design Award.
The company has opened stores in the United States, with locations in Portland and Brooklyn, with another set to open in Seattle.