() is the third studio album by Slovenian singer-songwriter Senidah, released on 25 February 2025 via Serbian record label Bassivity Digital. It follows her second album Za tebe, released in 2022. On 6 June 2025, a deluxe edition EP was released.
Senidah released her second studio album Za Tebe (For You) on 18 November 2022. On 2 June 2023, Senidah performed at the Red Bull Sound Clash live show against Lepa Brena, held at the Belgrade Fortress. During the remainder of 2023, Senidah released the music videos for Za Tebe tracks "Level" and "Senida," as well as featured on "Mediteran" (Mediterranean) from Who See's 2023 album Kako jeste i kako je moglo (How It Is and How It Could've Been).
On 28 February 2024, Luka DonÃÂiÃÂ's 25th birthday, Senidah released "#77", a song dedicated to DonÃÂiÃÂ. On 6 April 2024, she released "Greh" (Sin) in collaboration with producer Cazzafura, accompanied by a music video.
Senidah announced that she was working on her third studio album on 26 June 2024 in an interview on Prva's Exkluziv, along with the announcement of a concert at the Taà ¡majdan Stadium.
The album opens with "Moj si high" (You're My High), a ballad inspired by death; it builds as a Dino Merlin-style track before descending into African dance rhythms. "Lanci ljubavi" (Chains of Love), whose lyrics were written by the Serbian rapper Sajsi MC, is an energetic, saxophone-heavy synth-pop and Yugo-wave ballad. The third track, "Delija" (Hunk), is a bachata and folk song, resembling the style of RosalÃÂa. The fourth track, "Zovi me" (Call Me), evokes the synth-pop work of . It was, alongside the first two tracks, compared to the 1980s music of Madonna, Kim Wilde, and Marina PeraziÃÂ. The lyrics of the fifth track, "Idi gade" (Go, You Bastard), notably heavily feature cheeky one-liners, while the production features Middle Eastern strings and percussion. It was described as a "mixture of Ceca and Lepa Brena in the fine instrumental of the Truth Hurts hit 'Addictive'". The orchestral ballad "Omen" was compared to Severina's 2017 single "Kao".
The second half of the album opens with "Phuket". The ninth track, a classic R&B and soul song "U tri lepe" (To Hell with It), prominently features a guitar solo by Tadej Koà ¡ir. It was likened to the works of Leon Bridges and Khruangbin. The tenth track, "Moj mesec" (My Moon), drew comparisons to Eurovision entries and the tribal rhythms of Kanye West's 808s & Heartbreak (2008). "Sunce sije" (The Sun Is Shining) is an anthemic track that features violins and vocal contributions from the Slovenian opera singer Irena Yebuah Tiran. Genre-wise, it was described as "sevdah industrial pop-rock" and a "non-existant collaboration between Dino Merlin and Massive Attack". "Slutim" (I Sense)âÂÂheavy with castanets, guitars and trumpetsâÂÂdrew comparisons to Senidah's 2022 hit single "Behute" (Oh, Haze), while "Alo alo" (Hello Hello) drew comparisons to Robyn's 2010 hit single "Dancing on My Own". The closing track, "Da li ti nedostajem?" (Do You Miss Me?), resembles a live recording. Its sparse arrangement consists only of repetitive chords on the electric guitar.
On 17 February 2025, Senidah revealed the cover and tracklist of the album. Sen i Dah was released on 25 February 2025.
On 6 June 2025, Senidah released a deluxe version of Sen i Dah in the form of an extended play (EP). The EP contained four now tracks, two of which were reworks of the previously released "Greh" and "Dopamin" (Dopamine).
The album's lead single, "Delija", was released on 28 April 2024. Its lyrics were co-written by Senidah's frequent collaborators Bojana Vunturià ¡eviàand Coby, while the music was co-composed by Senidah herself and Coby. The music video, released the same day, was compared to Orange Is the New Black and '. "Delija" peaked at number one on Billboards Croatia Songs chart, and number 71 in Austria.
"Alo alo", the second single, was released on 21 June 2024. Its music video, directed by Senidah, was shot in Thailand. "Alo alo" peaked at number 24 on Croatia Songs. The third single, "Idi gade", was released on 19 August 2024. It peaked at number 16 on Croatia Songs. The fourth single, "Omen", was released on 30 August 2024. Its CGI-heavy music video was directed by Senidah herself. "Omen" peaked at number nine on Croatia Songs. On 1 October 2024, Senidah released the fifth single "Phuket". The music video version of the track contained only non-lyrical vocals, while the version with lyrics was released to streaming services.
On 18 March 2025, she released the music video for "Moj si high." The video, which was created by Damir LiÃÂina, features heavy use of generative artificial intelligence (AI). "Moj si high" debuted and peaked at number ten on Billboards Croatia Songs chart.
On 30 August 2024, the same day she released "Omen", Senidah held a concert at the Taà ¡majdan Stadium in Belgrade. The concert attracted a crowd of over 10,000. On 17 February 2025, she shared her Taà ¡majdan concert on YouTube in its entirety, and released it in live album format on streaming services under the title Live from Belgrade.
On 18 March 2025, the Sen i Dah Tour was announced. The tour stops included Osijek's Gradski Vrt Hall on 10 May, Sarajevo's Skenderija on 1 August, Split's Arena Gripe on 15 November, Ljubljana's Arena Stoà ¾ice on 13 December, and Novi Sad's SPENS on 28 February 2026.
Aleksa Simiàof Portal Analitika wrote: "On her third studio release Sen i Dah, Senidah once again proves that modern pop music in the Balkans is not dead. Contrary to popular belief, the real culprits may be our own inability to recognize where and how it has transformedâÂÂand the lack of media space to bring artists like her to the forefront. And yet, Senidah and her teamâÂÂmade up of the most innovative writers the Balkans has to offer, trendsetters of the region's modern soundâÂÂhave once again shown that music is powerful enough to break down all barriers and rise to the top, not with help, but despite harsh circumstances." Miloà ¡ Daà ¡iàof City Magazine wrote: "Versatility and eclecticism. The widest possible range of influences and genresâÂÂSen i Dah set out to embrace all of that in just over 45 minutes. And you can hear it. ThatâÂÂs why this album shines like a crown on the head of the ultimate star of the Balkans."
Mirjana Narandà ¾iàof Velike priÃÂe compared the lyricism of Sen i Dah to Vuk Karadà ¾iÃÂ's poetry, highlighting "Delija", "Moj mesec" and "Sunce sije". Narandà ¾iàdubbed Senidah the leading figure of post-postmodern Balkan Dadaism: "With her distinctive way of articulating, we get something truly differentâÂÂsomething we've never heard before in our language, or rather, even in our languages." Karla Kostadinovski of Vox Feminae wrote: "The strengthâÂÂbut perhaps also the weaknessâÂÂof this album is that its strongest songs were released before the full album came out and had the time and PR push for the audience to embrace them, which cast a shadow over the rest of the tracks, which will now have to fight a bit harder for their slice of the spotlight. On an emotional level, I'd love to give a tight hug to the dementor of pain looming over the album and tell it that everything is okayâÂÂand even if it's not, that one day it surely will be."