Slobodan VeljkoviÃÂ (, ; born 11 April 1985), known professionally as Coby (, ), is a Serbian rapper, singer, songwriter and record producer.
Born in Belgrade and raised in Prokuplje, Coby relocated to his homeland where he began working with Rexxxona and his record label Bassivity.
Coby gained more significant success by writing and producing songs for pop-folk singers â including Boban RajoviÃÂ, Dara Bubamara, and Ana NikoliÃÂ. As a recording artist he rose to mainstream prominence in 2015, with the single "Ideà ¡ za Kanadu" featuring THCF, released for the purposes of the crime documentary series Dosije.
Coby has collaborated with numerous acts, including Elitni Odredi, Rasta, Nikolija, Senidah, Jala Brat, Buba Corelli, Sara Jo, Nataà ¡a Bekvalac, Bojana Vunturià ¡eviÃÂ, Teodora Dà ¾ehveroviÃÂ, and Devito. His is known for blending hip hop music with the elements of Serbian folk music. His songs often feature the producer tag "Coby, jesi li ti radio traku?" ().
In January 2023, Coby became the first recipient of the Master of Ceremony Award at the Music Awards Ceremony, for his musical success.