Potato was a British television production company. It is a subsidiary of ITV Studios, established in March 2013. The company produced TV shows such as The Chase, Ninja Warrior UK and CelebAbility.
In October 2025, ITV officially announced that Potato would cease to exist and be folded into a newly formed ITV Studios division. The label would also inherit the catalogue of its former sister company 12 Yard. The label was launched as Bright Entertainment in January 2026.