12 Yard Productions Limited, trading as 12 Yard, was a British television production company that mainly focused on the production of game shows and light entertainment programmes.
12 Yard produced formats including the BBC's long-running quiz Eggheads, Saturday night BBC One lottery formats ' and Who Dares Wins!, primetime feel-good format Holding out for a Hero, Take on the Twisters and Big Star's Little Star for ITV, and Coach Trip, Celebrity Coach Trip and Christmas Coach Trip for Channel 4.
12 Yard was formed by David Young in 2001 shortly after leaving the BBC's Light Entertainment department, which he previously ran. The company was operated under Hat Trick 12 Yard Productions Limited, a joint venture run by Young, the creative team behind the worldwide hit Weakest Link and Hat Trick Productions.
On 5 December 2007, it was confirmed that ITV plc had acquired 12 Yard for ã35 million. The purchase of the company formed as ITV's first acquisition for its ITV Productions division.
On 22 October 2024, ITV Studios announced that it would close the studio at the end of the year, with its IPs and shows being transitioned off to other ITV Studios subsidiaries. In October 2025, ITV announced that 12 Yard and sister label Potato would be folded into a newly-formed label of ITV Studios. The label was launched as Bright Entertainment in January 2026.
The company was dissolved in November 2025 while the "Investments" division remains as a dormant company.