The 22nd Miss Chinese International Pageant, Miss Chinese International Pageant 2010 was held on November 5, 2010. Tianjin, China would host the pageant for the first time. TVB would broadcast the pageant one day later, delayed, for the first time ever. Miss Chinese International 2009 Christine Kuo of Toronto, Ontario, Canada crowned her successor, Eliza Sam of Vancouver, British Columbia, Canada at the end of the three-hour pageant, marking Vancouver's fifth win.
The slogan to this year's pageant is "Chinese Beautiful Posture, Beautiful Shadows of Red Dust" ãÂÂä¸Âè¯ç¾Â栠素塵å·影ãÂÂ. This year marks the first time the pageant is held in the fall since 1989. The Masters of Ceremonies are Carol Cheng and Derek Li from Hong Kong, as well as Jin Liu from Tianjin. Special performers include Raymond Lam and Leo Ku.