Eliza Sam Lai-Heung (; born 17 November 1984) is a Hong Kong actress, formerly under contract in TVB. She won the Miss Chinese Vancouver Pageant in 2009, and went on to win the 2010 Miss Chinese International Pageant.
After winning the Miss Chinese Vancouver title 2010, Sam was involved supporting organizations such as the Canadian Cancer Society and S.U.C.C.E.S.S. She won the World Chinese Entrepreneur Scholarship in January 2010, hosted by The 4th World Chinese Entrepreneurs Convention, Canada Founding & Development Society.
Sam's family are Hoa, with parents of Chinese descent from Vietnam, and grandparents from Guangdong and Fujian. She was born and raised in Vancouver, Canada. Sam had also stated publicly that she is a Christian.
Sam graduated from Surrey's Kwantlen Polytechnic University in 2010, with a bachelor's degree in Business as well as a diploma in Marketing Management and a diploma in Fashion Design and Technology. She was an English teacher prior to participating in Miss Chinese International.
After winning the Vancouver pageant, Sam represented Vancouver in the Miss Chinese International Pageant 2010 organized by TVB. During her final speech (which was to void points from the previous performance segments), Sam talked about her Cantonese being weak, and thus spending one year to practice and improve her Cantonese. She won the competition under the new voting system. Later, she signed with TVB. With her role in the 2012 drama Divas in Distress, Sam rose to popularity and got her nickname "Princess Heung Heung" ().
In 2013, Sam won the Most Improved Female Artiste award at the 2013 TVB Anniversary Awards.
In mid-June 2018, Sam announced on her social media that her eight-year contract with TVB had come to an end.
In February 2020, Sam returned to TVB to film the family drama ', which was broadcast in June 2021.
In October 2015, Sam was revealed by the media that she was dating a 6-feet-tall and robust man. On 2 December 2016, she openly acknowledged her engagement on social media with her out of industry boyfriend Joshua Ngo. The manager company acknowledged and blessed them. The couple's wedding was held in Vancouver on 18 December 2016.
On 6 December 2018, Sam announced on social media that she was 5 months pregnant and her due date was April 2019.
On 25 March 2019, Sam posted a photo of her son Jacob on Instagram, announcing that her son was born under the name "BooBoo", but did not disclose the date of birth. Sam shared that Jacob's Chinese name is Ngo Chu-hin (å³主è»Â), which was given to him by her parents-in-law.
On 3 February 2021, Sam announced on social media that she was pregnant with her second child. On 13 May 2021, she announced on Instagram that her second son, Cashew (å°Âè °æÂÂ), was born under the name "JuJu", but did not disclose the date of birth.
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