is a Japanese radio personality, television presenter, and actress. She hosts the radio program Konoka Matsuda's All Night Nippon X and has hosted various educational, variety, and morning television shows.
Matsuda was a member of the girl group Hinatazaka46 (formerly Hiragana Keyakizaka46) from 2017 to 2026. She is noted as the first Sakamichi Series group member to be credited as lyricist for a song performed by an entire group.
Matsuda trained in classical ballet from the age of three until she joined Hiragana Keyakizaka46. She was a member of her school's taiko club and played guitar in a band.
On August 13, 2017, Matsuda joined the girl group Hiragana Keyakizaka46, now Hinatazaka46, as a second generation member. In her early variety show appearances, she was noted for her original gag that incorporated her ballet skill. She was one half of the guitar duo subgroup with fellow member Suzuka Tomita; the duo released their first and only song as part of Hinatazaka46's 3rd single and performed a live show outside the group on MTV Japan, titled MTV Acoustic Flowers: Until Full Bloom "Bell & Like", on June 27, 2021. During the first Hinata Fes in Miyazaki Prefecture in 2024, she played the taiko to start the concert on both days.
Matsuda played female lead Mariko Senri in an all-female stage adaptation of Rainbow Parakeet (2018), with Nogizaka46 member Junna Ità  cross-cast as the titular protagonist. She played supporting characters in the Hinatazaka46 dramas Dasada (2020) and Koeharu! (2021).
In September 2020, Matsuda went on hiatus to treat an ophthalmic disease. During her break, she obtained the Kanji Kentei level 2 certification. She made her comeback at the live streamed Hinakuri 2020 concert on December 24.
From 2019 to 2020, Matsuda served as co-host for the "Society and Information" subject on NHK Educational TV's High School Course program. She went on to co-host for TBS Television's morning show Love It! from August to September 2021, and was the Tuesday co-host for The Time on the same station from October 2022 to March 2025. Since 2023, she has been a co-host for the travel variety show Kasuga Location on Nippon TV, produced and co-hosted by regular Hinatazaka46 collaborator Toshiaki Kasuga.
Matsuda's first solo radio program was the self-titled Konoka Matsuda's Hinatazaka High School Broadcast Club on Nippon Broadcasting System, which ran from 2021 to 2023. In October 2023, she joined the long-running All Night Nippon radio franchise on the same station as a monthly host (final Saturdays of each month) for All Night Nippon 0 (Zero), and transitioned in April 2024 to a weekly schedule for the new program All Night Nippon X (Cross), which aimed to synergize radio with new media technologies.
, Matsuda's first self-titled television show, was aired on August 10, 2024, on TV Tokyo and follows her efforts to create an original television program. A second installment, about discovering the unknown sides of the Hinatazaka46 4th Generation members, aired in August 2025.
Matsuda's first photobook, titled , was released by Kodansha on May 28, 2024. The photography took place in Vancouver, Canada, where she had taken part in a homestay program before attending high school, and she managed to reunite with her former host family. The book sold 51 thousand copies in its first week and placed first on the Oricon Weekly Book Ranking that week; at the end of the year, it placed seventh and second on the annual photobook and annual solo female photobook rankings, respectively.
Matsuda placed eighth on the 2025 Oricon Favorite Radio Personality Ranking (Actors/Artists), announced in August 2025. She held her first off-air radio event at the Pacifico Yokohama on December 8, 2025, titled Hinatazaka46 Konoka Matsuda's All Night Nippon X: So You Want to Listen to Matsuda's Talk! in Pacifico Yokohama!. She remarked during the event that she was especially "grateful" that it had sold out, with demand for tickets exceeding the venue's capacity, even before she announced her upcoming departure from Hinatazaka46 the previous week.
On December 1, Matsuda announced on her official blog that she would leave Hinatazaka46 in February 2026. On January 16, 2026, she announced on All Night Nippon X that the group's upcoming 16th single, "Cliffhanger", would include a song written by her, titled and performed by all members; Japanese media noted that she was the first Sakamichi Series member to write the lyrics for a group (i.e., non-solo) song, as producer Yasushi Akimoto had previously been credited as sole lyricist for all such songs. Her "graduation" ceremony took place on January 29, 2026, at the Toyota Arena Tokyo and she concluded all activities with the group on February 28. She continued to be represented by Seed & Flower, which manages Hinatazaka46, and her official website and fan club, , were launched the next day.
Matsuda is scheduled to return to All Night Nippon 0 in April 2026 as the weekly personality for Tuesdays. Her All Night Nippon X Thursday time slot would be taken over by Hinatazaka46 member Yà Âko Shà Âgenji.
Bubka magazine named Matsuda the in recognition of her endeavors in various fields.
Matsuda's older sister, Arisa Matsuda, held the title of Miss Ritsumeikan 2016 and won the grand prize in the Miss of Miss Campus Queen Contest 2017.
Matsuda has been in the lineup of all Hinatazaka46 title songs until her departure. Other prominent appearances include:
Weekly appearances unless otherwise noted.