Dasada (stylized in all-caps) is a Japanese television series starring members of the idol group Hinatazaka46. The show aired on Nippon TV at 1:00 AM to 1:30 AM on Thursdays, and is available on Hulu Japan after it finished airing. The series is the second television drama series starring Hinatazaka46, after '.
High school student Yuria Sada finds out that her parents are at risk of losing their dressmaking shop to debt collectors unless they can repay their 10 million yen debt within six months. Teaming up with fellow classmate and aspiring fashion designer Saori Shinohara, Yuria launches a clothing brand named "Dasada" to repay the debt. Along the way, Saori becomes acquainted with Ochoko, her role model and leader of the girl group Factory, and is forced to face the realities of being a creative professional.
All active members of Hinatazaka46 make an appearance in the series (Yà «ka Kageyama and Hiyori Hamagishi were on hiatus during production and did not appear). Major roles include:
Former AKB48 member Yà «ka Tano appears as a volleyball club member.
The fashion brand Dasada was launched in real life and modeled by Hinatazaka46 members at the 30th Tokyo Girls Collection fashion show, held on 29 February 2020 at the Yoyogi National Gymnasium. Due to the COVID-19 pandemic, the fashion show was held via livestreaming only.
The opening theme song, "Seishun no Uma", and the song by in-universe group Factory, "Naze", are both included on Hinatazaka46's 4th single, "Sonna Koto Nai yo".
A re-run of the series with audio commentary by the cast, titled , was aired from July 2 to September 10.