Alan Mruvka (born 1958 in the Bronx, New York) is an American entertainment and media entrepreneur, film producer, and screenwriter. He created and co-founded Movietime Channel, which later became E! Entertainment Television. He is the Founder, President, and CEO of 'The Alan Mruvka Company', and is a New Jersey real estate developer.
Mruvka was born to Polish refugees, Murray and Ruth Mruvka, in the Bronx, New York, in 1957. His parents fled to the United States after World War II, after their experiences with the Holocaust and concentration camps, often hiding on farms in Austria to escape before liberation by the U.S. Mruvka spent his early years growing up in Flushing, Queens, before relocating to Englewood Cliffs, New Jersey, at age 6, where he attended Dwight Morrow High School. He studied architecture and structural engineering at the University of Miami and New York's Pratt Institute. Mruvka's father was a self-made businessman in Jersey City, exposing him to business operations at a young age, building a foundation for his interest in business and real estate.
Mruvka founded E! Entertainment Television, formerly known as Movietime, and was chairman and co-founder of The Ministry of Film and Filmtown Entertainment, and is now President/ CEO of TwelveOne Entertainment, a movie and television production company.
Mruvka created and founded Movietime Channel Inc., now known as "E! Entertainment Television" with partner Larry Namer in 1984. While with E!, Mruvka oversaw production of over 20,000 hours of programming while guiding the channel to the fastest growth of a start-up cable network in television history. He also founded Movies USA magazine, a national movie magazine distributed in movie theaters. In the 90's, Mruvka co-founded the Ministry of Film (MOF) with Marilyn Vance, which ended in a lawsuit. In 1992, shortly after leaving E!, he created FX TV (Fitness and Exercise Television Inc.), a cable channel to be launched in 1994, but sold FX to 20th Century Fox before it was launched. Fox Television planned a launch of its own FX Channel, and Mruvka sued them with the assertion that Fox had prior knowledge of his use of the initials. Mruvka then sold FX to Fox for an undisclosed amount, thus allowing Fox to use the name.
While under the Ministry of Film shingle, Mruvka produced Erotic Confessions for Cinemax (1994âÂÂ1997), Embrace of the Vampire (1995) starring Alyssa Milano, and co-wrote and produced Showtime's The Legend of Gator Face (1996). In 1998 he produced Intimate Sessions for Cinemax (1998), and the winner of the Chicago International Children's Film Festival and Sundance Film Festival critically acclaimed Digging to China starring Evan Rachel Wood, USA Network's Pacific Blue (1996âÂÂ2000), the David Mamet directed State and Main, HBO's Red Letters, and the weekly boxing series Thunderbox (2000).
In 2000, Mruvka founded the internet entertainment portal celebstreet.com. As his first internet venture, the April 5 launch was christened by actress Pamela Lee Anderson at the Spring Internet World Trade Show at the Los Angeles Convention Center.
In 2026, Mruvka announced plans for Filmology Labs to open at the Padded Wagon Building in the historic silk mill complex, Reinhardt Mills, at 61 State Street in Paterson, New Jersey.