The 2025 Myrtle Beach Bowl was a college football bowl game played on December 19, 2025, at Brooks Stadium in Conway, South Carolina. The sixth annual Myrtle Beach Bowl began at 11 a.m. EST and aired on ESPN. The Myrtle Beach Bowl was one of the 2025âÂÂ26 bowl games concluding the 2025 FBS football season. The game is sponsored by Engine, a corporate business travel platform, and is officially named the Myrtle Beach Bowl presented by Engine.
The Myrtle Beach Bowl featured two conference championsâÂÂthe Kennesaw State Owls (10âÂÂ3) from Conference USA, and the Western Michigan Broncos (9âÂÂ4) from the Mid-American Conference. Western Michigan beat Kennesaw State by a score of 41âÂÂ6.
This was the first meeting between Kennesaw State and Western Michigan.
Kennesaw State opened their season with back-to-back losses, then won seven games in a row. After a loss to Jacksonville State, the Owls finished their regular season with two consecutive wins, then won the 2025 Conference USA Football Championship Game in a rematch with Jacksonville State. Kennesaw State entered the Myrtle Beach Bowl with a 10âÂÂ3 record.
Western Michigan opened their regular season with three consecutive losses, then rallied to win eight of their final nine games, losing only to Miami (OH) on October 25. The Broncos then won the 2025 MAC Football Championship Game in a rematch with Miami (OH). Western Michigan entered the Myrtle Beach Bowl with a 9âÂÂ4 record.