The 1972 Los Angeles Rams season was the team's 35th year with the National Football League and the 27th season in Los Angeles. The Rams looked to improve on their 8âÂÂ5âÂÂ1 record from 1971 and make the playoffs for the first time since 1969. After a win against the New Orleans Saints at home, the Rams tied the Chicago Bears, 13âÂÂ13, their third straight season with a tie. This was followed by an embarrassing loss to the Atlanta Falcons, 31âÂÂ3. However, the Rams would then pick up their winning ways, beating the San Francisco 49ers 31âÂÂ7 at home, the Philadelphia Eagles 34âÂÂ3 in Philly, and the Cincinnati Bengals 15âÂÂ12 at home. However, following this three-game winning streak, the Rams struggled, losing several close games, including an embarrassing 19-16 setback against the woeful Saints (the same team they drubbed 34-14 in week one), as they lost five of their last six to end the season 6âÂÂ7âÂÂ1.
This was the last time the Rams missed the playoffs until 1981, as they turned into a dominant team for the rest of the 70s, winning the NFC West seven consecutive times from 1973âÂÂ1979 and playing in 5 NFC Championships, and appearing in Super Bowl XIV at the end of the decade. They also finished in second place in 1980.
After two seasons as head coach of the Rams, Tommy Prothro was dismissed in late January 1973 and succeeded by Chuck Knox, previously the offensive line coach of the Detroit Lions. Ironically, the Lions defeated the Rams at the Coliseum in the regular season finale.
On July 13, 1972, Robert Irsay and Willard Keland bought the Los Angeles Rams from the estate of Dan Reeves and transferred ownership to Carroll Rosenbloom, in exchange for ownership of the Baltimore Colts.