The Los Angeles Rams season was the team's 32nd year with the National Football League and the 24th season in Los Angeles. The Rams were led by fourth-year head coach George Allen. This season saw the Rams attempting to improve on their 10âÂÂ3âÂÂ1 record from 1968, in which they barely missed the playoffs by a game. The Rams improved on that record by a half-game, winning their first eleven and finishing at 11âÂÂ3 to win the Coastal Division and qualify for the playoffs.
The Rams lost to the Minnesota Vikings 23âÂÂ20 in the conference playoff game, then shut out the Dallas Cowboys 31âÂÂ0 in the final edition of the third-place Playoff Bowl.
Two members of the Rams' coaching staff were later inducted in the Pro Football Hall of Fame: head coach Allen and special teams coach Dick Vermeil. Vermeil later won Super Bowl XXXIV with the Rams and was also the head coach of the Philadelphia Eagles and Kansas City Chiefs.
In 1967 and 1968, the Rams and Colts waged season long battles for the Coastal Division title, with the Rams winning on the season's final day in 1967 and the Colts clinching on the next to last week of the season in 1968. 1969 was expected to be no different, thus the opening game in Baltimore vs. the Colts would be a big one. The Colts were coming off a 13âÂÂ1 season in 1968, but had been upset in Super Bowl III by the New York Jets.
In the opener in Baltimore, the Rams, aided by four Colts' turnovers, came back from a 20âÂÂ17 deficit to win 27âÂÂ20 and immediately get the upper hand in the division race. Week after week, the Rams continued to win, although they got a scare in a 27âÂÂ21 week 4 win in San Francisco and a 9âÂÂ7 week 6 win in Chicago vs. the Bears. After 8 weeks the Rams were 8âÂÂ0âÂÂ0. Meanwhile, the Colts, affected by age and injuries, were 5âÂÂ3, including a 52âÂÂ14 loss in week 2 vs. Minnesota. In week 9, the Rams survived a comeback attempt by the Eagles in a 23âÂÂ17 win, while the Colts lost for the 2nd time in the season to the San Francisco 49ers (who won only 4 games all year).
Week 10 featured a showdown between the 9âÂÂ0 Rams and the 8âÂÂ1 Dallas Cowboys. The Rams won a thriller 24âÂÂ23, aided in part by a Bob Hayes fumble while he was running untouched in the clear and seemingly headed for a touchdown (the Cowboys recovered but had to settle for a field goal). The following week the Rams clinched the division title with a 24âÂÂ13 win in Washington vs. the Redskins. With 3 games left, the Rams were 11âÂÂ0 and the Colts were 7âÂÂ4. Week 12 was another showdown, this time between the 11âÂÂ0 Rams and the 10âÂÂ1 Vikings, who had lost their opener and then won 10 straight (and, like the Rams, already had clinched their division). The Rams dream of an undefeated season was dashed in a 20âÂÂ13 loss to Minnesota, in a game that was not as close as the score indicated. Coach George Allen decided to rest a lot of his older veterans in weeks 13 and 14 (back then home field advantage in the playoffs was rotated and not determined by best record, so the Rams knew they would open the playoffs in Minnesota regardless of their record) and the Rams lost in a Detroit snowstorm to the Lions, 28âÂÂ0, and then they dropped a 13âÂÂ7 game to the Colts in the final game.
The Rams ventured into a cold weather venue (Bloomington, Minnesota) just as they had in 1967 when they dropped a 28âÂÂ7 game to the Packers in Milwaukee. This time they faced the 12âÂÂ2 Vikings who had beaten the Rams in L.A. in week 12. But the Rams started off well and led 17âÂÂ7 at halftime. However, they were stopped inside the 5-yard line and had to settle for a field goal; otherwise the lead would have been 21âÂÂ7. The Vikings cut the lead to 17âÂÂ14 but the Rams mounted a responding drive of their own but again were stopped inside the 5-yard line and had to settle for a field goal to lead 20âÂÂ14. Led by the passing and running of Joe Kapp, the Vikings took the lead 21âÂÂ20, and then sacked Gabriel in the end zone for a safety and a 23âÂÂ20 lead late in the 4th quarter. The Rams forced a Viking punt and began to March down field in the final minute when Gabriel was intercepted near midfield, ensuring the Vikings win.