Rhetrickery is a term defined by Wayne C. Booth in his 2004 book ' to describe the âÂÂwhole range of shoddy dishonest communicative arts producing misunderstanding â along with other harmful results. The arts of making the worst seem the better course.â (Booth, 2004, p 11). Booth views rhetrickeryâÂÂs poisoning of both political and media cultures as being a key reason for the need for an increase in the teaching of rhetoric.