Maajja (stylised in all lowercase) is an independent record label and distribution company based out of Toronto and Chennai. Unlike traditional record labels, the label does not own their artistsâ master recordings.
Maajja was founded by Canadian tech entrepreneurs, Noel Kirthiraj, Sen Sachi, Prasana Balachandran as a "technology-enabled label alternative" created with artists in mind.
Maajja was announced to the public on 26 January 2021 in a video, presented by A.R. Rahman, on the maajja YouTube channel.
Maajja aims to establish sustainable careers for their artists, hence the label not owning master recordings and all copyrights remaining with the artists when they release music via the label.