SOOP Co., Ltd. (formerly known as AfreecaTV Co., Ltd) is a South Korean IT and media company established in 2011 following the corporate split of Nowcom. The restructuring created two entities, including AfreecaTV Co., Ltd. and ZettaMedia.
The company is best known for operating the live streaming platform SOOP, formerly known as AfreecaTV. In 2024, AfreecaTV Co., Ltd. was rebranded as SOOP Co., Ltd. as part of its global expansion strategy.
Nowcom was a South Korean IT Company founded in 1994. The first service of Nowcom in South Korea was Nownuri, a VT-based online BBS started in 1994, and currently they operate Afreeca, SOOP Live TalesRunner, O2Jam and ClubBox and Nownuri. Nowcom was merged by Wins Technet, a listed IT company, at January 2008 and listed on KOSDAQ with its original name though and worked together for 3 years, but finally they have been separated again to two companies as they were.
In July 2011, Nowcom announced that its assets would be split into one publicly traded company and the other privately held company. Nowcom's assets was split into one publicly traded company, one oriented towards webcasting and online game development, and the other privately held company towards contents, media, and web storage. The split formally took place in July 2011; where the present Nowcom was renamed AfreecaTV Co., Ltd. and consists primarily of Afreeca, TalesRunner, and O2Jam, while a new ZettaMedia was formed to take on Nownuri, PDBox, and ClubBox.