ZOA Energy is an American energy drink brand co-founded in 2021 by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman. In November 2024, Molson Coors announced that it would take a majority ownership stake in the brand.
ZOA launched in the United States in 2021 with Molson Coors as its distribution partner. In September 2023, Molson Coors increased its minority investment and joined ZOA's board while continuing as exclusive distributor across the U.S. and Canada. On 7 November 2024, Molson Coors stated it would take a majority stake in ZOA, citing the brand's growth and âÂÂbetter-for-youâ positioning; the move was covered by multiple trade outlets.
ZOA produces zero-sugar carbonated energy drinks in 12-ounce and 16-ounce cans, along with âÂÂZOA+â ready-to-drink pre-workout and powder products. According to the company, the formulation emphasizes B- and C-vitamins, electrolytes and amino acids, with caffeine sourced from green tea and green coffee beans. The company states that a 12-ounce can contains 160 mg of caffeine and a 16-ounce can contains 210 mg of caffeine.
In February 2024 ZOA launched the âÂÂBig Dwayne Energyâ marketing campaign featuring Dwayne Johnson; the campaign was profiled in mainstream and trade media. In June 2025, BeverageDaily reported on the brand's strategy and âÂÂclean energyâ positioning under Molson Coorsâ ownership.
Molson Coorsâ 2024 announcement indicated the company would lead ZOA's marketing, retail and direct-to-consumer operations following its majority investment. The companies first partnered for U.S. distribution at launch and expanded the relationship in 2023, with Molson Coors noting widespread retail availability in North America.