was a town located in Kitauwa District, Ehime Prefecture, Japan.
As of 2003, the town had an estimated population of 12,418 and a density of 257.85 persons per km<sup>2</sup>. The total area was 48.16 km<sup>2</sup>.
On August 1, 2005, Yoshida, along with the towns of Mima and Tsushima (all from Kitauwa District), was merged into the expanded city of Uwajima.