Xinchang () is a rural town in Jingzhou Miao and Dong Autonomous County, Hunan, China. As of the 2017 census it had a population of 24,500 and an area of . The town is bordered to the northwest by Outuan Township, to the east by Xianxi Town, to the south by Boyang Town, to the west by Pingcha Town, and to the northeast by Quyang Town.
In 1995 it was upgraded to a town.
As of 2017, the town is divided into sixteen villages: Xinchang (), Paotuan (), Yaojia (), Mujia (), Xiaoduan (), Jinxing (), Huangpu (), Shanli (), Heping (), Qintuan (), Shaotuan (), Yantuan (), Dijiao (), Chongnen (), Yingzhai (), Baya (), and one community: Xinchang Community ().
The Sixiang River () passes through the town.
The Dingdong Reservoir () is the largest body of water in the town.
Mountains located adjacent to and visible from the townsite are: Mount Jian (; ) and Mount Lujiapo (; ).
The local economy is primarily based upon agriculture and local industry. The main crops are rice, sweet potato and maize.
The landscape of the water-eroded cave is a famous scenic spot in the town.