Xlov (; stylized in all caps) is a South Korean musical group formed by 257 Entertainment and managed by WM Entertainment after the company acquired 257 Entertainment in March 2026. The group consists of four members: Wumuti, Rui, Hyun, and Haru. They debuted on January 7, 2025, with their single album I'mma Be.
The group name is a combination "X", which represents the unknown and negation, and "lov", which represents unfinished love, with different forms and meanings. The group's theme is "genderless concept".
In 2015, Wumuti participated and won the first season of MBC Music's reality competition series Super Idol, debuting as a member of Swin. He then participated in three reality programs: MBC's Under Nineteen in 2018, Mnet's Boys Planet and ' in 2023 and 2024, respectively. Following Build Up, Wumuti was active as a member of the project group Waterfire. In 2024, Wumuti made his solo debut with the single "You Make Me Better".
Haru and Rui, then going by his full name Chen Kuanjui, participated alongside Wumuti as individual trainees in Mnet's Boys Planet in 2023.
In December 2024, 257 Entertainment announced that Xlov would be debuting on January 7, 2025, and revealed the members' lineup: Wumuti, Rui, Hyun, and Haru. On January 7, 2025, Xlov made their debut with the single album I'mma Be and its lead single of the same name.
On March 2, 2025, Xlov began their first tour in Japan, "-X:On1y-", with 23 performances in Tokyo and Osaka.
On May 11, 2025, Xlov announced their 6-track second single album I One, which was released on June 13. The album includes "1&Only", "1 of LOV", "Bizness", and 3 instrumental versions of the respective tracks. To mark their first comeback, they released a new logo which depicted their debut logo engulfed in flames. Xlov held their second tour in Japan, "XXXX:-P", on August 29, 2025, with eight stops in Tokyo and three in Yokohama.
The group released their first mini-album, UXLXVE, on November 5, 2025. The Album includes 6 tracks for the streaming version, and 9 for the CD version, of which 3 are instrumental versions of songs on the album.
Xlov debuted in 2025 with the slogan "K-popâÂÂs first genderless concept". Park Jae-yong, CEO of 257 Entertainment, said: "The members do not identify as genderless in terms of identityâÂÂthis is simply a concept we chose to differentiate ourselves from other groups. Our goal was to express beauty without gender boundaries." In a 2025 interview, the group stated: "When we say 'genderless,' we think it might be a little difficult for English-speaking fans to fully grasp. By 'genderless,' we aim to break stereotypes that suggest only certain genders can do this or that. The art we express is 'gender-free,' and we hope it empowers more people to embrace their true selves and pursue who they want to be." All members of the group wear androgynous clothing; the music video for "I'mma Be" features members wearing both skirts and pants.