It's Showtime (formerly known as Showtime) is a Philippine television variety show broadcast by ABS-CBN and Kapamilya Channel. Originally hosted by Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta, Teddy Corpuz, and Vice Ganda, the show premiered on October 24, 2009, on the network's PrimeTanghali block. Navarro, Curtis, Jugueta, Corpuz, Vice Ganda, Karylle, Jhong Hilario, Ryan Bang, Amy Perez, Ion Perez, Jackie Gonzaga, Kim Chiu, Ogie Alcasid, MC "Muah" Calaquian, Lassy Marquez, Cianne Dominguez, and Darren Espanto currently serve as the hosts.
First announced on October 7, 2009, It's Showtime premiered as a talent competition on October 24, 2009, under the name Showtime. The show aired Monday through Saturday during the timeslot before Wowowee, and replacing Pilipinas, Game Ka Na Ba?, which aired as lead-in for the network's noontime shows. The show's original hosts include Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta and Teddy Corpuz while Vice Ganda served as a hurado (resident permanent judge).
Before the October 7 announcement, however, the show was supposed to air in Saturday primetime consisting of 13 taped episodes.
For the first four seasons of the show, three groups of 2-25 members, of all ages, performed each episode. One member from each group would give a 20-second introduction before their performance.
The hurados and the studio audience assessed each of the performances and give the group from a score ranging from 1 to 10. The scores were calculated as the average.
The winning group of each episode advanced to the weekly finals held on Saturdays. Winning groups then competed for a spot in the monthly finals held at the end of each month. The winning group of each montly final earns a spot in the grand finale competition.
Losing groups from weekly or monthly finals could be selected for the 'wildcard week' event, where groups compete against each other in the same, but accelerated, format. The winner of the "wildcard week" gets to advance to the grand finale.
Aside from the talent competition, Showtime also featured mini-segments that offers cash prizes to the studio audiences.
Showtime was also notable for the '<nowiki/>Hurado or Burado segment, allowing viewers to vote via SMS to evict a judge. Weekly, the judge with the highest percentage of eviction votes was replaced by a newcomer the following week.
The classic Showtime format was revived during the showâÂÂs 10th Anniversary Special on October 1, 2019.
From October 2010 to February 2011, Showtime occupied the timeslot of Pilipinas Win Na Win. Following the latter's cancellation on December 31, 2010, Showtime transitioned into the primary noontime slot. After that, the show would return to its original morning timeslot to make way for Happy Yipee Yehey!; the same day, February 12, 2011, also featured the addition of new hosts Billy Crawford and Karylle.
On January 28, 2012, Showtime aired a special subtitled "Thank you, Showtime" to commemorate the ending of its two-year competition format with an impartial farewell. ABS-CBN later released teasers featuring the 'I-T-S Mascots', as these mascots were a symbol of the new era of the show. These mascots later on, became the show's placeholder for the letters: I, T and S putting them above the now known logo. The show resumed broadcast on February 6, 2012 under the rebranded It's Showtime name and airing on the 11:30 am to 2:30 pm timeslot, Mondays to Saturdays, replacing Happy Yipee Yehey!, returning ABS-CBN's noontime slot's dominance by continuously occupying from the said date that was not seen since the end of the third and final 2010 iteration of Wowowee without Willie Revillame 1 year and 7 months earlier on July 30, 2010 as Pilipinas Win Na Win and the latter failed to reach Wowowee's popularity by having both low ratings, and following the 2010âÂÂ2011 airing of Showtime on 12pm slot which worked.
The show then added new hosts Jhong Hilario, Ryan Bang, Coleen Garcia and Eric Tai. Similarly, ABS-CBN's UHF channel Studio 23 (which later rebranded as ABS-CBN Sports and Action in January 2014) which are now both defunct and CgeTV acquired simulcast rights during the first few months of its relaunch, while YouTube later added its own spinoff channel Showtime Online Universe in January 2018 (they started a trial run from August 2016 until then as 'It's Showtime Online'), alongside three digital programs And I Thank You, Hashtag Roadtrip and Donna What To Do. The Showtime Online Universe received a Silver Creator Award in January 2019.
When the show returned, It's Showtime brought back its original competition format as a special segment while launching new segments for both audience (Sine Mo 'To!, Pitik Bulag, Singing V, Arte Mo!) and public viewers where they can win prizes and cash (It's Call-Time!, Anne-Saya sa Japan!).
The show went with addition of new hosts in the second half of the decade, with Amy Perez and Mariel Rodriguez in January 2016, and Nadine Lustre and James Reid in May 2017. Before 2019 ended, it was announced that Crawford, Garcia, Tai, Reid, Lustre, Atienza, and Joey Marquez had already departed from the show.
On March 10, 2020, It's Showtime temporarily stopped admitting a live audience in response to the government's declaration of a public health emergency due to the COVID-19 pandemic in the Philippines. Following the government's announcement of a community quarantine in Metro Manila to curb the spread of COVID-19 on March 15, 2020, the show's production was temporarily suspended. During this period, It's Showtime broadcast a combination of episode replays and live episodes conducted via Zoom.
The show was later on temporarily renamed to 'Best Of Showtime' featuring 2012-2013 episode segments (Sine Mo 'To, Tandang Pananong?') and funny momemt compilations of hosts or segment contestants (Miss Q and A, etc.). As part of the network's temporary programming changes, the program's timeslot was shortened on April 29, 2020. Subsequently, on May 5, 2020, It's Showtime, along with other ABS-CBN programs, stopped its broadcast, in response to the National Telecommunications Commission's issuance of a cease and desist order to ABS-CBN's free-to-air stations, citing the expiration of the network's 25-year franchise.
On June 1, 2020, the show aired on CineMo, Yey! and Jeepney TV as a ~5-minute show featuring Knorr brand and Mimiyuuh as an 'ad' recorded via Zoom.
On June 13, 2020, the show resumed its broadcast with a shortened 150-minute timeslot on pay television network Kapamilya Channel, owned and operated by ABS-CBN Corporation. The show is also simulcast on Jeepney TV and streams online on Facebook and YouTube via Showtime Online ÃÂ and Kapamilya Online Live. After serving as KapareWHO cast member and as resident dancer respectively, "Kuya Escort" Ion Perez and "Ate Girl" Jackie Gonzaga were promoted to co-hosts of the show. On September 28, 2020, Kim Chiu, a guest co-host from the previous years, have been officially added to the show as a regular host.
On October 10, 2020, It's Showtime celebrated its return to free-to-air television via A2Z under airtime leasing between ABS-CBN and religious broadcaster, ZOE Broadcasting Network. However, director Bobet Vidanes left the show in November 2020 after working as the show's main director for eleven years. Boyet Baldemor took responsibility for the directorial duties of the show's continuation.
On March 16, 2021, Vice Ganda announced during the segment Tawag ng Tanghalan segment that the show would move to a new studio soon.
From March 18 to April 10, 2021, It's Showtime temporarily suspended their live productions due to the surge of COVID-19 cases in the Greater Manila Area caused by the SARS-CoV-2 Alpha variant. The show resumed new episodes on April 12, 2021, airing three pre-taped episodes (this includes past Holy Week episodes) before resuming their live episodes on April 15, 2021.
On April 12, 2021, Jhong Hilario temporarily left the show to take care of his partner and newborn baby.
On May 29, 2021, following the launching of the show's new segment "ReINA Ng Tahanan", the program has been co-directed by John Prats.
From August 7 to 21, 2021, It's Showtime temporarily aired from Hilton Clark Sun Valley Resort in Clark Freeport Zone, Pampanga while Metro Manila was placed under enhanced community quarantine in light of another COVID-19 surge caused by the SARS-CoV-2 Delta variant.
On October 2, 2021, Ogie Alcasid temporarily joined It's Showtime as guest co-host while Vice Ganda, Kim Chiu, Karylle and Ion Perez were on temporary leave until he became a main host on November 13. Jon Moll replaced Bobet Vidanes as the show's permanent director.
From January 6 to 15, 2022, It's Showtime temporarily suspended their live productions on a 10-day break due to the surge of COVID-19 cases in the country caused by the SARS-CoV-2 Omicron variant until its resumption on January 17.
On May 28, 2022, Anne Curtis returned to It's Showtime after two years of hiatus. One week later, on June 4, 2022, Jhong Hilario returned to the show by disguising as a Tawag ng Tanghalan contestant, surprising all hosts.
A female dance segment, Girl on Fire, aired from October 2022 to February 18, 2023, with Jackie Gonzaga taking her first role as the main host. A matchmaking segment called Expecially for You premiered on December 4, 2023.
Meanwhile, the classic Showtime segment It's Showdown premiered on October 30, 2023, followed by new games such as MeCHOOSE-MeCHOOSE on November 18, 2023, and Act Lang 'To on January 6, 2025. The revival and fourth season of the impersonation segment Kalokalike premiered on September 2, 2024, and a game show titled Throwbox premiered on September 7, 2024. The second season of the beauty pageant competition Showtime Sexy Babe and mystery game show Hide and Sing both premiered on January 20, 2025; Sine Mo 'To later returned on March 4, 2025.
Segments involving the Showtime Kids premiered starting in 2023, beginning with Isip Bata on February 20, 2023, which marked the debut of the Showtime Kids, followed by the revival of Mini Miss U on June 19, 2023, which ended on October 30, 2023. KaraoKids premiered on January 6, 2024, Showing Bulilit on April 29, 2024, Bata-Bata Pick! on July 30, 2024, Hulanino on January 27, 2025, and Ansabe on February 11, 2025.
On July 6, 2022, according to a report from MJ Marfori of TV5's flagship newscast Frontline Pilipinas, it was announced that It's Showtime would have a back-to-back collaboration with TV5's noontime show Tropang LOL, formerly known as Lunch Out Loud. Tropang LOL aired at 11 am until 12:45 pm, serving as a pre-programming to It's Showtime, which aired in a shortened timeslot from 12:45 pm to 3 pm. This is the latest ABS-CBN-produced program to be simulcasted on TV5 alongside ASAP Natin To, FPJ: Da King movie block, Magandang Buhay and ABS-CBN's Primetime Bida weeknight evening block.
On July 16, 2022, coinciding with their simulcast debut on TV5, the program refurbished its title card and opening theme song, as well as having a return to live studio audience after two years of suspension from March 9, 2020, making the first variety show on Philippine TV to do so after two years. While Studio 3 was on undergoing renovations, the show temporarily utilized Studio 10, which is used for ASAP Natin 'To, until July 23 when they returned to its home studio two days later with a brand new club-themed set.
On May 1, 2023, following the conclusion of Tropang LOL after nine months, It's Showtime returned to its original 12:00 noon timeslot with a three-hour airtime. Not long after, TV5 announced its co-production venture with Tito Sotto, Vic Sotto, and Joey de Leon where they would air their noontime show later known under the placeholder title E.A.T. (now replaced by Eat Bulaga!) on the noontime slot previously occupied by It's Showtime. TV5 offered the 4:30 pm to 6:30 pm time slot to ABS-CBN for It's Showtime which the latter respectfully declined. ABS-CBN and TV5 then separately announced that It's Showtime would end its simulcast on TV5 on June 30.
On June 20, 2023, ABS-CBN and GMA Network announced on their respective social media accounts that It's Showtime would simulcast through GMA's sister network, GTV beginning on July 1. A contract signing between the executives of ABS-CBN and GMA was held at Seda Vertis North on June 28, with former guest co-hosts Iya Villania and Robi Domingo hosting the said event. From September to November 2023, the simulcast of It's Showtime on GTV was temporarily limited to 2 hours every Tuesday, Wednesday and Friday as it made way for the network's live broadcast of NCAA Season 99.
It's Showtime temporarily stopped its broadcast from October 13 to 27, 2023, to serve a 12-day suspension order imposed by the Movie and Television Review and Classification Board (MTRCB). In its place, It's Your Lucky Day was aired. Upon its return on October 28, It's Showtime aired from 11:30 am to 2:30 pm every Monday to Friday and 12:00 noon to 3:00 pm every Saturday. Its time slot was later reverted back to 12:00 noon to 2:30 pm from Monday to Saturday. GTV's simulcast silently ended on December 31, 2024, as It's Showtime continues to air on GMA Network and AMBS-owned All TV.
On March 18, 2024, during the show's airing, a mysterious teaser popped out before commercial break stating: "Good News, Madlang People, Abangan!" () featuring the 'I-T-S Mascots' alongside with a small yellow and blue heart. Later on, ABS-CBN and It's Showtimes social media accounts posted a video featuring a reveal that would take place on air via Facebook and YouTube. Two days later, a media event where ABS-CBN and GMA Network signed a contract announced that It's Showtime would extend its simulcast to the latter's main channel, as well as on GMA Pinoy TV and Kapuso Stream. The contract was signed at GMA Network Center Studio 7 that afternoon, with Villania and Domingo reprising their hosting roles from the previous contract signing event. Because of this, the program's simulcast on Jeepney TV ended on April 5.
It's Showtime debuted on GMA Network on April 6, 2024, while retaining its simulcast on its sister channel GTV (until December 31, after one year and six months). It took over the timeslot of its former rival Tahanang Pinakamasaya, TAPE Inc.'s final noontime program on GMA during its 29-year run on the network. As a result, its opening theme reverted the pre-2020 lyrics but retained the additional lyrics after its move following its debut.
On June 17, 2024, the show silently began its simulcast on All TV, marking its return to channels 2 and 16 in Mega Manila and regional channels previously held by ABS-CBN until 2020. This occurred nearly two months after ABS-CBN Corporation and All TV's owner, Advanced Media Broadcasting System, signed content agreements to air ABS-CBN programs on All TV.
On February 27, 2025, ABS-CBN announced in a disclosure to the Philippine Stock Exchange that it would sell most of the Broadcast Center to Ayala Land for redevelopment, pending regulatory approval, where it will consolidate its operations along with its already built soundstages, post-production and production facility at the Horizon PEZA IT Park in San Jose del Monte, Bulacan and retaining of the property, the ELJ Communications Center. The studio of It's Showtime was included in the sale. The deal will take effect in December 2026.
The following are the current hosts of the show's online show, Showtime Online ÃÂ:
As of January 19, 2026, the show currently airs two segments: Laro Laro Pick and Tawag ng Tanghalan: Ika-10 Taon.
Magpasikat () is the annual talent competition for all the hosts of It's Showtime. The performances are evaluated by a special panel of hurados (judges). It is usually held either a week before the show's anniversary date, October 24, or during the week itself (exceptions from 2021 to 2023 and 2025, were held as late as December).
Laro Laro Pick (a portmanteau of the words laro (game) and "bato bato pick", Filipino for rock paper scissors; ) is a game show segment that premiered on August 18, 2025.
24 new contestants (which consist of 20 civilian contestants and four hosts) compete in a last man standing format in each episode, all vying for a progressive jackpot starting at . Some themed episodes featured up to four different occupational sectors or themed characters, along with twists employed such as second chance for eliminated contestants, and a temporary increase of the jackpot in some episodes.
Each episode compete in four different stages in the game where approximately half the total number of contestants are eliminated at each stage until one contestant remain, though the number of eliminated contestants varies in each game. Regular contestants are given each at the start of the game. The last contestant left standing after four rounds will advance to the jackpot round.
In the jackpot round, the contestant can choose to risk their current winnings to attempt for the jackpot (POT) or take a cash buyout (LI-POT (lipat/switch)). Before making a decision, the hosts will tempt the contestants with a "cash buyout" of up to or more. If the contestant decide to risk it for the jackpot, a question is then given and they must correctly answer the question with a five-second time limit (early episodes with a three-second time limit). Successfully answering the question awards the contestant the jackpot after which it resets back to , otherwise they forfeit all of their prize money and is then added to the jackpot. If the contestant accepts the buyout, the jackpot will not be incremented, and they are given a chance to answer the final question unofficially and see if they would have been able to answer it.
If a celebrity contestant won the jackpot, it will be donated to the victims of Super Typhoon Uwan through ABS-CBN Foundation; early episodes prior to November 10, 2025 would award the prize money to a random audience member, or in some exceptional cases, may be evenly divided among up to 20 audience members. Beginning with the December 8, 2025 episode, celebrity contestants play on behalf of one selected non-celebrity player for the jackpot.
To date, there have been jackpot winners (two of whom won at least â±1 million, and three of whom were recognized as joint winners):
On October 24, 2025, ItâÂÂs Showtime announced a one-week special run of Laro Laro Pick as part of its 16th anniversary celebration. The special aired from December 1 to 5, 2025.
All civilian contestants participated in each episode with an initial prize of â±5,000 (â±10,000 in the Tuesday episode and â±20,000 in the Thursday episode), and awarded another â±2,000 per each round advanced (or â±5,000 for Thursday). The winning contestant in the episode advanced to play for a jackpot which is fixed at â±1 million, with a bigger cash buyout to contestants. For this week, the prize won during the elimination round is guaranteed regardless of their decision in the jackpot round, meaning that the contestants would not leave the show with nothing should they risk it for the jackpot and were unsuccessful.
Tawag ng Tanghalan is an amateur singing competition that aired on the ABS-CBN network from 1953 to 1972. It was first revived on March 8, 1987, and lasted until November 26, 1989. It was once again revived as a segment of the show on January 2, 2016, and has since produced seventeen seasons: ten regular seasons, two kids seasons, and five special seasons. Tawag ng Tanghalan is the show's longest-running segment, airing every day since its return in January 2016.
The tenth season, titled as Ika-10 Taon, premiered on January 19, 2026, two days after the finale of Duets 2.
The following segments were aired in the show in the past years:
MASAsagot Mo Ba? (with "masa" referring to the masses or working class, ) is a quiz segment that aired from July 21 to August 15, 2025, replacing Step... in the Name of Love. It was replaced with Laro Laro Pick. It features unusual questions about everyday objects, not typically found in quiz bee contests.
Two teams of three compete, answering in turnsâÂÂfirst players go first, then second, then third. Players are seated on a jeepney-like set, complete with barkers and a driver, and they answer by pulling a string above their heads, similar to how jeepney passengers hold onto the rails while riding. Each correct answer earns one point, and the first team to score three points wins and moves to the jackpot round. Losing teams receive a consolation prize.
In the jackpot, each member answers a different question within 30 seconds. If the first player answers incorrectly, the team loses their chance to win the jackpot. For every correct answer, is added to their pot. If all three answers are correct, an extra is added, making the maximum possible pot . The final prize is shared with the studio audience.
Breaking Muse and Escort Mo, Show Mo are beauty pageant segments that premiered on June 30 and July 1, 2025, respectively, replacing Step... in the Name of Love. These segments parodies the tradition of muses and escorts in Filipino basketball leaguesâÂÂindividuals chosen to inspire and support their teamsâÂÂand features civilian participants aged 18 to 30 who are "G.G.S.S" (gwapong-gwapo or gandang-ganda sa sarili), meaning highly confident in their appearance.
Escort Mo, Show Mo was originally titled Escort of Appeals for its first nine episodes, with the new name taking effect on July 24, 2025 (episode 10 of the segment and episode 19 in total).
Both Breaking Muse and Escort Mo, Show Mo air alternately from Monday to Thursday, with the weekly finals held every Friday, instead of the usual Saturday schedule. An additional Breaking Muse episode aired on July 25, 2025. Due to this, the fourth weekly finals, which was supposed to be originally held that day, was instead rescheduled the next day (Saturday, July 26) for Breaking Muse and the next Monday (July 28) for Escort Mo, Show Mo due to time constraints. Also, the alternate airing of both segments were reversed for the sixth and final week of the Daily Rounds (August 4âÂÂ7).
The segment ended on August 16, 2025, with Daniel Butas of Pasong Kawayan 2, General Trias, Cavite and Verna Joy Tuliao of BF-International CAA, Las Piñas declared as grand winners of Escort Mo, Show Mo and Breaking Muse, respectively. Kramim Beraquit of Don Bosco, Parañaque City and Joyang Glorioso of Sta. Catalina, Pagbilao, Quezon Province were the runners-up, and Mark Colanta of San Juan, Cainta, Rizal and Chuchay Lagria of San Isidro, Montalban, Rizal finished in third place.
Step... in the Name of Love was a dating game segment aired from April 7 to July 19, 2025, replacing Ansabe. It was replaced with MASAsagot Mo Ba?.
The segment was supposed to air on March 3, 2025, set to replace Showtime Sexy Babe 2025. Auditions for this segment began on February 26, and opened to aspiring contestants aged 18 and above who are single. Applicants must bring a companion and share their story about why they remain single to this day. This segment is the successor to the reality dating game show Expecially for You. This segment was initially shelved as the window part of the set-up hasn't arrived yet and was replaced by the revival of Sine Mo 'To.
In Step... in the Name of Love, a contestant seeks to find a new date with the assistance of a companion. Each pair consists of a "matchmaker," who is the contestant aiming to find a new match, and their "Hype Bestie," a companion or best friend who guides them throughout the process. Three potential matches, usually of the opposite gender, are then introduced. After each round, the potential matches may either "step up" within four steps (the higher the step, the greater the interest) or "step down," indicating disinterest or a mismatch in criteria. If a potential match steps down to the "X" line, they are deemed a "mismatch" and are automatically disqualified from being matched with the contestant. If one of the matches steps on the highest line in the final step, he or she is automatically considered the matchmaker's match; however, if two or all three matches are on the same level of line after all rounds, the matchmaker must name his or her match.
Hide and Sing was a mystery game show in which a celebrity guest plays detective, attempting to determine which of three completely covered-up singers is the true celebrity singer. This segment debuted in October 2020 until May 2021. It returned on January 20, 2025, and ended on March 8, 2025.
The game is played in two rounds: the first round, called "KanTaguan," where all the singers perform a single song together, and the second round, named "Tagong Kampeon," where each singer performs their individual song. During each round, the co-hosts, celebrity guest, and their chosen studio audience member may interrogate the singers, with their voices altered when they speak normally.
After both rounds are completed, the celebrity guest and their audience companion must choose the hidden singer they believe to be the celebrity singer of the day. If they guess correctly, the studio audience member receives . Additionally, if they identify the celebrity singer by name, they will receive an extra . If they fail to guess, the studio audience member will still receive a gift pack from the show.
Sine Mo 'To (abbreviated as SMT) is a sketch comedy segment that mocks a variety of issues, unique storylines, and characters. Every day, at least two to three audience members are chosen to perform in the skits. SMT is also known because of their memorable opening billboard "Baliw-Anne Cinema Presents". At the end of the segment, these participants are awarded a cash prize based on their performance. The segment ran from 2012 to 2017 and was eventually moved to the show's YouTube account as Sine Mo 'To: Online Na 'To! hosted by a variety of Hashtags group members. Sine Mo 'To! was also brought back to air as it ran a one-episodic Christmas and New Year specials in 2018 and 2019 and when the segment was revived for their 10th Anniversary special for the whole month of October 2019. The 2025 revival ran from March 4 to April 3, 2025, replacing an unknown and unnamed segment that was supposed to air the previous day (later revealed to be Step... in the Name of Love which aired four days later on April 7), and was replaced by Tawag ng Tanghalan: All-Star Grand Resbak 2025.
Each story typically lasts a week and consists of six episodes, unless otherwise stated.
Quiz Vee was a quiz segment that premiered on March 4, 2025, wherein Vice Ganda asks trivia questions to the Madlang People about general information and current events. The audience gets prize money (usually ) if the audience answers their assigned question correctly. This segment usually serves as a filler gap when a segment ends earlier than expected.
The beauty pageant competition Showtime Sexy Babe returned for its second season in 2025, then titled as Showtime Sexy Babe 2025. Auditions for this segment opened on January 11. This competition is open to girls, transgenders, and bisexuals between the ages of 18 and 28, who are confidently beautiful regardless of their appearance, body type, size, or flaw. This segment debuted in December 2021, and Sam Coloso won the season. It is also notable for Cianne Dominguez, who was a semifinalist and later became one of the show's main hosts; Jubilyn Sabino and Johaira Moris, who were both grand finalists, later became members of Showtime Baby Dolls. The segment returned on January 20, 2025, and ended on March 1, 2025, with Zeah Pala as the season's grand winner.
And the Breadwinner Is... was a game show that is similar to the segment TrabaHula and is named after the family comedy-drama film of the same name by Vice Ganda that also served as a promotion for the film, debuted on November 25, 2024, replacing Kalokalike: Face 4, and ended in January 2025.
Season four of the impersonation talent show Kalokalike, dubbed as "Kalokalike: Face 4", premiered on September 2, 2024, and ran until November 23, 2024. This marked the return of the segment almost ten years since its last season in 2013. At the end of the season, Vyan Dela Cruz, who impersonated singer KZ Tandingan, was crowned the fourth "Ultimate Kalokalike", besting 15 other grand finalists.
Kalokalike had already aired three seasons since its debut in 2013. The competition had three winners: Jonathan Garcia as actor Christopher de Leon, Jennifer Catayong ( Nicki Morena) as rapper Nicki Minaj, and Daniel Uy Aliermo ( Daniela Diva) as It's Showtime host and comedian Vice Ganda.
Throwbox was a game show that premiered on September 7, 2024. In "Throwbox," players have the opportunity to "go back in time" by answering trivia questions about different decades, ranging from the 1970s to the 2010s. The game consists of two parts: an elimination round and the main gameplay.
In the elimination round, a group of ten players each selects one of ten colored boxes. The objective is to pick the correct box containing a star and confetti (later replaced by a picture of a specific It's Showtime host). The player who selects this box advances to the main round and instantly receives , while those who do not select the correct box receive for participation.
Before the main game begins, the advancing player must set aside half of their as savings and risk the other half as the initial stake. The hosts then introduce ten boxes, each featuring a question related to a specific year and a corresponding cash amount. For example, a box marked "1989" may be worth . The player is required to choose five out of the ten boxes. Each box contains a question with three multiple-choice answers. If the player answers correctly, the cash value of the box is added to their bank; if incorrect, the same amount is deducted.
After playing and answering questions from five boxes, the contestant has a chance to either double, triple, halve, or even lose their banked money in the "Super Box" round, which features a different question and year category. Before this round begins, the contestant must choose between two options: "Doble o Kalahati" (Double or Half) or "Triple o Sawi" (Triple or Nothing). In "Doble o Kalahati", a correct answer doubles the contestant's bank, while an incorrect answer reduces it by half. In "Triple o Sawi" a correct answer triples the bank, but an incorrect answer results in losing all the money. The "Super Box" question contains four multiple-choice answers.
Expecially for You (stylized as "eXpecially for you" and "EXpecially for You") was a reality dating segment that premiered on December 4, 2023, and ended on August 30, 2024, replacing the dance competition segment It's Showdown. The segment's name is a pun on Kylie Minogue and Jason Donovan's song "Especially for You", as well as the word "ex," which refers to a previous relationship. In rare instances, if a searcher's ex isn't on the show, they may be joined by a close friend or relative. This segment was open to people of all genders aged 18 and up. Auditions were open to: any couple can audition for the show, but they must have broken up and be on good terms; and to audition as a searchee, any civilian who is single and "ready to mingle" regardless of gender can do so. The segment was replaced by Kalokalike: Face 4.
It's Showdown was a dance competition that premiered from October 30 to December 2, 2023, replacing Mini Miss U. The competition features the so-called "Classic Showtime" format: dance groups from around the Philippines battle and show off their dance skills in the "Showdance Arena" vying to become the segment's grand champion. It is open to all dance groups: all boys, all girls, all LGBTQ+, or mixed, and all ages 16 and up. At the end of the competition, Fresno Style PH was crowned the grand champion, with United Alliance in second place, and AMK Rock Nation coming in third place. The segment was replaced by Expecially for You.
Mini Miss U was a beauty pageant competition for kids aged 8 years old and below. Mini Miss U was first aired on January 6, 2020, but was cancelled following the COVID-19 pandemic and the ABS-CBN shutdown. Auditions for this segment was held starting on June 7, 2023. The segment then returned on June 19, 2023 and ran until October 28, 2023, where Arianah Kelsey Lasam was named the winner. She later became a member of Showtime Kids together with Enicka Xaria Orbe and Briseis Ericka Quijano who also became grand finalists after their respective stints in the competition.
Segments on Showtime Online àmirror those aired on its television counterpart, while also featuring exclusive content that is available only through the online platform. Selected segments are sponsored by Røde Microphones.
Showtime debuted on its pre-noontime slot on October 24, 2009, with a 14.0% national TV rating based on Kantar Media Philippines, and then moved on the noontime slot from October 2010 to February 2011. Its immense popularity ended the dominance of talk show SiS on its timeslot. GMA Network replaced SiS with Diz Iz It!, a competition similar to Showtime, but it was cancelled after five months.
Showtime first grand finals held in July 2010 received a 35% national TV rating, beating the 8.9% rating of Diz Iz It! and 13.7% of Eat Bulaga! The second grand finals held in December 2010 scored a 23.4% national TV rating against Eat Bulaga! 17.4%. The third grand finals in May 2011 also delivered a rating of 21.3% versus Eat Bulaga! 17%.
Showtime again moved to the noontime slot for the second and current time on February 6, 2012, after one year and the show's one week hiatus (now using its current name It's Showtime), with a 13.6% national rating. The episode received an overall 16.3% rating when the viewership numbers from Studio 23 were added. Initially placing behind Eat Bulaga!, the show's rating peaked to a 20.9% national rating during the finals of the "Bida Kapamilya" segment and its third anniversary week-long celebration.
The finals of the Kalokalike segment in June 2013 garnered a 26.8% national TV rating, leaving Eat Bulaga! and Wowowillie with 13.2% and 2.8% ratings, respectively. The finals of the segment's second iteration posted a 21.6% national TV rating, once again beating Eat Bulaga! 15.8% and Wowowillie 2.6%.
It's Showtime continued its dominance in the noontime slot with its fourth anniversary week special held from October 21âÂÂ26, 2013.
The program faced heavy competition in 2015 when the sixth anniversary special only scored a 10.2% national TV rating, four times behind Eat Bulaga's 40.1%. This is due to the Tamang Panahon special (and the build-up before that), which served as the climax of the then-popular Kalyeserye segment which featured AlDub.
It's Showtime quickly regained its prominence on its time slot when Tawag ng Tanghalan launched in 2016. The program garnered a 33.6% national TV rating during the singing competition's first grand finals, over Eat Bulaga's 11.7%. Tawag ng Tanghalan continued its winning streak during its second-season finale when it posted a national TV rating of 31% against Eat Bulaga's 9.5%. It's Showtime topped the ratings game once again during the first grand finals of Miss Q and A segment on June 30, 2018, with a national TV rating of 28.4% versus Eat Bulaga's 11.1%.
The second Miss Q and A grand finals posted a national TV rating of 27.4%, beating Eat Bulaga's 10.6%, Asawa Ko, Karibal Ko 13.8%, and Tadhana 11.3%.
Tawag ng Tanghalan third-season finale posted a national TV rating of 25.8%, beating Eat Bulaga's 10.4% and Hanggang Sa Dulo Ng Buhay Ko 9.5%.
On January 27, 2024, Tawag ng Tanghalan seventh-season finale posted a national TV rating of 4.8% beating Eat Bulaga 4.5% and Tahanang Pinakamasayas 2.7%
On February 7, 2024, It's Showtime achieved a historic victory since the ABS-CBN shutdown with a rating of 4.4% once again beating Eat Bulagas 3.9% and Tahanang Pinakamasaya 3.1%.
On March 1 and 2, 2024, It's Showtime once again made victories in the ratings with 4.6% and 5.1% respectively. Thus, beating both Eat Bulaga 4.1% and 4.7% and the finale of Tahanang Pinakamasaya 2.9% and 2.8%.
On their GMA Network debut last April 6, It's Showtime achieved 524,294 peak concurrent views online and historic rating victory since the ABS-CBN shutdown with an all-time high rating of 9.7% beating Eat Bulagas 4.4%.
On June 20 and July 5, 2024, It's Showtime made victories in the ratings with 7.9% and 8.7% respectively once again beating Eat Bulaga 3.6% and 4.0%.
On July 18, 2024, It's Showtime once again achieved a historic victory since the ABS-CBN shutdown and return to the original frequencies through ALLTV last June 17, with a rating of 9.4% beating Eat Bulagas 3.8%.
A series of statements by guest judge Rosanna Roces against certain groups during an episode in January 2010 attracted controversy for perceived insensitivity towards teachers. ABS-CBN relieved Roces of her jury duty as a form of self-regulation, but Movie and Television Review and Classification Board (MTRCB) placed the program under a 20-day preventive suspension on January 11, 2010. A placeholder variety show titled Magpasikat was aired in lieu of Showtime; Magpasikat had essentially the same talent show format as Showtime except that the competing groups are composed of celebrities. The suspension only lasted for six days after the Court of Appeals issued a 60-day temporary restraining order against the MTRCB's suspension. Showtime eventually returned on air on January 19, 2010. In March 2010, MTRCB ordered a total one-month suspension of the program because of the incident, including the replacement program Magpasikat. The MTRCB also directed the filing of criminal charges against Florida Tan, ABS-CBN vice-president for programming, and other officers "responsible for the violation." Bong Osorio, head of ABS-CBN's Corporate Communications said that the suspension was not yet final and that they were seeking appeal before the Office of the President. The variety show later on won the case because the MTRCB had not presented new arguments that would justify a reversal of its previous resolution.
The program's dating game segment Nasaan Ka, Mr. Pastillas? drew ire from netizens and women's group Gabriela for "pimping" Angelica Yap, popularly known as Pastillas Girl. The program responded to Gabriela's statement, saying that it is "hurtful and offensive to women like Angelica who has done nothing wrong but to share her story with the hope of getting another shot at love." It also clarified the segment's intent of helping Yap find love and recover from a failed relationship. MTRCB summoned the show's executives to give a list of suggestions on how to improve the segment.
On September 4, 2023, the MTRCB suspended the noontime show over an alleged obscene act by Vice Ganda and Ion Perez in a July 25 episode of the "Isip Bata" segment. However, the show continues to air as their network filed a motion for reconsideration. Atty. Juan Ponce Enrile, Chief Presidential Legal Counsel, criticized what he perceived as an immoral action on part of Vice and Ion. On September 28, the MTRCB denied the motion for reconsideration filed by ABS-CBN and GMA Network, allowing the networks to appeal to the Office of the President within 15 days. On October 6, both GMA and ABS-CBN decided not to appeal to the Office of the President, leaving the program suspended from October 14 to 27. Another variety show, It's Your Lucky Day temporarily took It's Showtimes timeslot during the suspension period.
Teacher Tony Dizon issued an apology after mistakenly stating that Gloria Macapagal Arroyo was the first female president of the Philippines instead of Corazon Aquino on the show's trivia segment Throwbox on September 19, 2024. Acknowledging the backlash and accusations of boastfulness after sharing his academic achievements, Dizon expressed surprise at the mistake, noting the pressure of performing live. In a Facebook video, he emphasized the importance of learning from mistakes and urged the public to understand the challenges of being in the spotlight. Dizon concluded by stating that while criticism is inevitable, how one responds defines their character. The segment later went on hiatus and eventually never returned in future episodes.
On the February 28, 2025, episode of the beauty pageant competition Showtime Sexy Babe 2025, contestant Heart Aquino admitted having limited knowledge about the Commission on Elections (COMELEC) when asked for her message to the poll body, prompting concern from host Vice Ganda. At 20 years old, Aquino also revealed she has not yet voted, drawing public attention. In response, COMELEC Chairperson George Garcia announced that Aquino was invited to the COMELEC office in Manila for voter education. He emphasized that "many young Filipinos may also lack awareness of the poll body's role, and stated that it is COMELEC's duty to address this gap." Garcia expressed hope that educating Aquino could inspire others to become more informed voters. As a response to the incident, It's Showtime re-introduced its quiz segment called "Quiz V" on March 3, 2025, aiming to promote general knowledge and awareness among its audience.
A soundtrack album composed of five music tracks featuring the It's Showtime hosts was released in October 2010.
All songs produced by DJ M.O.D.
Isip Bata: The Album is a compilation album of eleven music tracks featuring the members of the kiddie group "Batang Cute-Po" (then called Showtime Kids) of the show's children's segment "Isip Bata", consisting of Argus Aspiras, Imogen Cantong, Princess Kathryn "Kulot" Caponpon, Jaze Capili, and Lucas Landicho was released on November 3, 2023. The first five singles off the album (Totoy Bibbo, Clap Clap Clap, Dalandan Shake, Pamela, and Learn the 1, 2, 3) were first released on October 13, 2023.
The show spawned its first international franchise in 2019, titled It's Showtime Indonesia, which premiered from March 25, 2019, until May 9, 2020, on MNCTV. It's Showtime became ABS-CBN's first non-narrative format to be franchised by a foreign company.