Woolite is an American brand of laundry detergent and cleaning products introduced in 1951. The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.
Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.