Ai làtriá»Âu phú () is a Vietnamese game show based on the original British format of Who Wants to Be a Millionaire?. The producers of the show are Sony Pictures Television and Vietnam Television Digital Center. Ai làtriá»Âu phú? began broadcasting on January 4, 2005.
It is broadcast on VTV3 on every Tuesday at 9:00 PM (UTC+7).
The main goal of the game is to win the top prize (currently 500,000,000â« from 2026) by answering 15 multiple-choice questions correctly.
There are four lifelines â 50:50, Phone a Friend, Plus One (replaced Ask the Audience in 2020) and Ask Two Experts (can be used after the fifth question, replaced Ask Three of the Audience in 2020).
On 7 September 2010, an alternative version for regular Ai làtriá»Âu phú was aired, named Ai làtriá»Âu phú - Ghế nóng (). This is a Vietnamese adaptation of the Australian game show Millionaire Hot Seat, with the game's rules being the same as the original Australian version (from 2009 to 2016). However, the show returned to its original format on 5 July 2011 after receiving feedback from viewers.
At first, Ai làtriá»Âu phú had a black interface similar to the most international versions, with a smaller question lozenge. From May 2008, the show switched to the modern blue Rave graphic based on the Australian version. When Ai làtriá»Âu phú returned from July 2011, the show used the Norwegian graphic with Arial font.
From June 2013: The question lozenge was smaller due to VTV3 switching to a widescreen format. Previously, in Hot Seat version, the question lozenge was also smaller, even though VTV3 was still using a standard screen format. At the end of 2014, Ai làtriá»Âu phú switched to a new, more beautiful and easier-to-see blue Rave graphic, inspired by the 2010 purple flux graphic in the UK version and blue rave graphic in Latin America, india hindi.
In 2021, the show switched to a brand new graphic, inspired by the design of Olga van den Brandt (Netherlands version) and the 2018 revival of UK version (question lozenge and Phone-a-Friend clock). The question lozenge was expanded to full screen.
For the first episodes, Ai làtriá»Âu phú was filmed at the Gia Lam Gymnasium, Hanoi. The show then moved to S10 studio in mid-2005, and finally to S16 studio of Vietnam Television.
The game was played on VTV's 43rd anniversary special broadcast on September 6, 2013, on VTV1. It was hosted by ÃÂức Khuê. Singer Phðáng Thanh participated in the game, answered all 15 questions correctly and won the prize of "working as an editor of Ai làtriá»Âu phú for one day".
Before Ai làtriá»Âu phú, Ho Chi Minh City Television collaborated with Lasta Multimedia to produce a similar programme called Rá»Âng vàng (), airing from 25 May 2003 to 10 June 2007, with a top prize of VND 50,000,000.