A Weedtuber (a portmanteau of the words weed and YouTube) is an online video content creator whoâÂÂs videos are focused on cannabis, often with on-camera consumption, reviews, strain education and lifestyle content like stories and cannabis culture. Since cannabis legalization of the 2010s cannabis influencers have started getting a following on socia media platforms. The term "weedtuber" began to appear on Google Trends in early 2015.
Popular weedtubers may have 200,000 or more channel subscribers. MassRoots listed 10 channels with over 100,000 subscribers in mid 2016. Other prominent weedtubers include Erick Khan, RawOG420, Cewpins, Green Mama, and SMPLSCK. CustomGrow420 (Joel Hradecky) is considered a pioneer in the community emerging as a major content creator in the mid 2010s following the legalization of cannabis reaching over one million subscribers in early 2017. As of 2026 Dope as Yola (Thomas Araujo) is the most followed weedtuber with two million subscribers on YouTube becoming the first weedtuber to reach the mark making him the most popular cannabis influencer on social media. In 2021 Dope as yola launched his own THCa brand called The Dopest Shop selling hemp-derived THCa products including Push trees an apparel brand and proper papers, apart from entrepreneurship Dope as yola also owns a podcast he hosts called DOPE AS USUAL along with Marty OâÂÂNeil discussing topics about cannabis and comedy. DrewisSharing is a British weedtuber and entrepreneur with over 1 million subscribers on YouTube making his the largest cannabis-related channel in the U.K. In early September 2025 he rebranded and opened a Marijuana coffee shop in Amsterdam including a Medical cannabis dispensary in Bangkok in late 2025 making him one of the most prominent in the European cannabis community.
A sponsor is reported to be willing to pay a channel with over 100,000 subscribers between $300 and $1000 for mentioning their product.
Some weedtube channels were produced where cannabis was illegal but tolerated at the time, like Vancouver, British Columbia's Stephen Payne aka "Marijuana Man".