"We Never Give Up!" is the second single by Japanese boy band Kis-My-Ft2 released on December 14, 2011.
This was the second single by Kis-My-Ft2 and was released on December 14, 2011. The song "We Never Give Up!," which is also the title track, is the theme song for the TV commercial of Lawson's comprehensive entertainment service "Elpaca."
It was released in three versions. Two limited first editions with DVDs and a regular edition. The Limited First Edition A includes the music video of the title song and a rare off-shot movie, while the first pressing limited edition B includes a special video digest of 7 to 8 songs from the Tokyo Dome performance Kis-My-Ft2 Debut Tour 2011 Everybody Go to Tokyo Dome on August 28, 2011. The "Kis-My Shop Limited Edition" includes a 24-page photo book and a poster (Kis-My Shop version) as two special features.
The title song was performed at the 71st NHK KÃ Âhaku Uta Gassen broadcast on December 31, 2020.
Regarding the music video, it is known that the members later described it as "a symbol of an era of inequality." At the time, three members were promoted more strongly, while the other four wore plain outfits and danced in the background. Their Maroon shirts appeared noticeably less flashy than the costumes worn by the others.
Although these distinctions no longer exist today, the members have stated that this period was a difficult time for them.
It debuted in number one on the weekly Oricon Singles Chart and reached number one on the Billboard Japan Hot 100. It was the 18th best-selling single in Japan in 2012, with 321,573 copies.