WHOC is a talk and sports formatted broadcast radio station. The station is licensed to Philadelphia, Mississippi, United States, and serves Philadelphia and Neshoba County in Mississippi. WHOC is owned and operated by WHOC, Inc. WHOC has carried that callsign since its inception.
In addition to WHOC's primary frequency, its programming is simulcast on the following translator station, on the FM band, to widen WHOC's broadcast area.