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Voge (motorcycle brand)

Voge (Chinese: 无极摩托; pinyin: Wújí Mótuō) is a premium motorcycle brand owned by Loncin Motorcycle Co., Ltd., a major Chinese manufacturer of motorcycles and engines headquartered in Chongqing, China. The Voge brand was launched in 2018 to target the mid- to high-end motorcycle market in China and abroad, using advanced engineering, higher-quality materials, and larger-displacement engines than Loncin's domestic lineup.

History

Loncin announced the creation of the Voge brand in 2018 as part of its strategy to compete internationally in the midrange and premium motorcycle segment. The company leveraged its long-term engineering partnership with BMW Motorrad to design higher-performance motorcycles with displacements between 300 cc and 900 cc.

Voge debuted its first lineup at the 2019 EICMA motorcycle show in Milan, Italy, marking its official entry into the European market. The models included the 300R naked bike, the 500DS adventure tourer, and the 300RR sport bike.

Models

Voge produces a range of motorcycles aimed at road, touring, and adventure riders. As of 2025, the main model families include:

Brivido series

  • 125R
  • 250R
  • 625R

RR Series

  • RR300
  • RR350
  • RR500S
  • RR660S

Trofeo series

  • 300 AC
  • 350 AC
  • 500 AC
  • 300 ACX Scrambler
  • 525 ACX Scrambler

Valico series

  • 300 RALLY
  • 800 RALLY
  • DS300X
  • DS500X
  • DS625X
  • DS900X

Sfida series

  • SR1
  • SR1 ADV
  • SR125 GTS
  • SR16 125
  • SR16 200
  • SR3
  • SR4 MAX

Most Voge motorcycles are designed for global compliance with Euro 5+ emissions standards and sold in over 30 international markets, including Europe, the UK, and Southeast Asia.

Technology

Voge motorcycles incorporate components sourced from global suppliers such as Bosch (ABS systems), KYB (suspension), and Nissin (brakes). High-end models feature:

Production

All Voge motorcycles are designed and produced by Loncin Motorcycle Co., Ltd. at its Chongqing facilities. Engines are manufactured in-house, with select models sharing architecture with BMW's 850–900 cc twin-cylinder platform. Final assembly for export markets follows EU homologation standards.

Market reception

Voge has been praised for improving the global perception of Chinese motorcycle manufacturing quality. European motorcycle media noted its refinement, build quality, and pricing competitiveness relative to Japanese and European rivals.

The 900DSX, launched in 2023 as alternative to mid-weight adventure bikes from other manufacturers.

Global expansion

By 2025, Voge had established distribution networks across Europe, the United Kingdom, Latin America, and Australia. The brand continues to expand with electric motorcycle prototypes expected by 2026, developed through Loncin's new EV division.

See also

References