Charles Virgil Ballard (December 18, 1903 â August 23, 1990) was the fifth head coach of the Texas Tech Red Raiders basketball team during the Matador's 1934âÂÂ35 season. He garnered a 15âÂÂ9 record, including the team's 100th win, a one-point victory over House of David. Ballard also served as an assistant football coach under Texas Tech head coach Pete Cawthon during the Matador's 1934 season.