Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport. Its products are among the ones approved by Badminton World Federation for international tournaments.
Victor was founded in 1968 by Chen Den-li (), producing badminton shuttlecocks which in two years topped the sales in Taiwan. It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent. In 1992, Victor opened its production center in Nanjing, Jiangsu.
Chen Den-li died on 4 January 2024, at the age of 89.
In December 2024, the company was caught in a controversy where the shirt sponsored to Malaysia national badminton player Lee Zii Jia was seen with an upside down flag during the 2024 BWF World Tour Finals. The company has since apologized for the unintended incident.
Victor supplies official materials for the following badminton athletes, teams, or associations: