Verve is a Taiwanese activewear and athleisure clothing brand founded in 2020 by entrepreneurs Yu-Tai Cheng (éÂÂå®Âæ³°) and Po-Hsiang Shih (æ½åÂÂç¿Â). Known primarily within Taiwan's fitness community, the brand has developed a following for its focus on domestically produced high-performance textiles and its emphasis on product quality. Verve's revenue surpassed NT$100 million within two years of launch, and the company has continued to report annual revenue doubling, despite fluctuations in Taiwan's e-commerce market.
Verve was established in late 2020 by Cheng and Shih, who launched the brand with a focus on athletic performance clothing designed using Taiwan-manufactured technical fabrics. From its inception, the company adopted a production philosophy that emphasized extended testing and sampling, where each garment size is tested through physical wear trials.
The brand first rose to prominence in Taiwan's fitness community, where its minimalist designs and focus on comfort helped it gain a dedicated consumer base. By 2022, Verve's annual revenue had exceeded NT$100 million, marking rapid growth for a young independent apparel company.
In 2023, Verve introduced its first official brand ambassador, the Taiwanese actor and fitness personality Sunny Wang, aligning the brand more closely with lifestyle marketing and expanding its visibility. That same year, Verve launched its first flagship pop-up store in Taipei at the PPP Art & Fashion Space. The pop-up emphasized in-person try-on experiences, reflective metallic visual design, and promotional limited-edition items.
Despite increasing competition from international e-commerce platforms targeting the Taiwanese apparel market, Verve has continued its growth trajectory through domestic production partnerships and niche positioning within the gym and fitness sectors. In 2025, Verve announced its partnership with Yu Chang as ambassador, a Taiwanese professional baseball infielder.
In 2024, Verve's ambassador Sunny Wang drew public criticism after referring to a fan-requested heart gesture as a "sissy" (å¨Âç®) action on social media while promoting a film. The remark was widely condemned as discriminatory, leading some influencers to call for a boycott of brands he represented, including Verve. In response, Verve issued a public statement emphasizing its longstanding support for diversity and inclusion, citing its participation in LGBTQ-related events such as Taiwan Pride and the "Rainbow Muscle" fitness initiatives, and called for constructive dialogue and social tolerance. Wang later apologized publicly, acknowledging his wording as inappropriate and expressing a commitment to being more thoughtful in the future.