Valentine's Week is a week-long celebration of romantic love that is observed in India each year from February 7 (Rose Day) to 14 February (Valentine's Day). The celebration consists of eight consecutive themed days leading up to Valentine's Day, with each day dedicated to a different aspect of romantic relationships.
Coverage of Valentine's Week in India has highlighted increased marketing and gift-buying in the period leading up to February 14. Reporting has also described the week preceding Valentine's Day as having gained popularity in India.
The themed days of Valentine's Week are celebrated as follows:
Survey reporting shows a substantial share of urban Indians intending to celebrate Valentine's Day. The week-long observance has become a significant cultural phenomenon among younger generations, though it has also faced criticism from some cultural and religious groups.