The UEFA European Football Championship for men has featured mascots since 1980. The first mascot was Pinocchio, for the UEFA Euro 1980 in Italy. Since then, every tournament has had a mascot except for the UEFA Euro 2008 and UEFA Euro 2012, that both had two. The mascots are mostly targeted at children, with cartoon shows and other merchandise released to coincide with the competition.
UEFA Women's Euro 2017 in the Netherlands was the first women's tournament to have a mascot.
For the Men's Tournament, there have been mascots in each event since 1980.
Each of the Women's Tournaments since 2017 have had mascots.