Turn It On! (stylized as TURN IT ON!) is a single by Russian hip hop artist Morgenshtern featuring Russian band Palc, released on 6 February 2019 via Yoola Music. The track references the single 6ix9ine featuring Anuel AA "Bebe". The release preceded a major tour supporting Morgenshtern's second studio album, Ulybnis, durak!.
The single was announced a day before its release.
The track features Palc, who won a competition held by Morgenshtern. Participants had to write a song about the sea, perform it, and record a video. The winner traveled with Alisher to Cyprus to record the track and shoot the music video.
The music video, shot in Cyprus, was released on 6 February 2019 on Morgenshtern's official YouTube channel.