aka Tora-san, Hold Out! is a 1977 Japanese comedy film directed by Yoji Yamada. It stars Kiyoshi Atsumi as Torajirà  Kuruma (Tora-san), and Shiho Fujimura as his love interest or "Madonna". Tora-san Plays Cupid is the twentieth entry in the popular, long-running Otoko wa Tsurai yo series.
Tora-san plays at matchmaker, trying to arrange a romance between Ryà Âsuke and Sachiko. His advice proves disastrous and Tora-san instead falls in love with Ryà Âsuke's sister.
Kiyoshi Atsumi was nominated for Best Actor at the Japan Academy Prize ceremony for his performances in Tora-san Plays Cupid, Tora-san Meets His Lordship and Yatsuhaka-mura (all 1977). Chieko Baisho was also nominated for Best Actress and Shinobu Otake for Best Supporting Actress at the same ceremony. Stuart Galbraith IV judges the film to be another good entry in the Otoko wa Tsurai yo series, funny and with a strong supporting cast. The German-language site molodezhnaja gives Tora-san Plays Cupid three and a half out of five stars.
Tora-san Plays Cupid was released theatrically on December 29, 1977. In Japan, the film was released on videotape in 1996, and in DVD format in 1998, 2002, and 2008.