Tom Binns Design is a jewellery design company founded in 2004 by jeweller Tom Binns and CEO Cristina Viera Newton.
Binns has been designing, manufacturing and distributing jewellery for almost thirty years, starting with his Punkature collaboration in the early 1980s with Vivienne Westwood and Malcolm McLaren, after which Binns became âÂÂWestwoodâÂÂs right-hand man.â Binns has been credited by The Independent Magazine with pioneering âÂÂa Dada-inspired approach to jewellery, fusing precious jewels with household junk.â Key themes from the Dada movement are deliberate irrationality, anarchy, anti-bourgeoise and the rejection of standard beauty and social organisation.
Tom Binns Design has now adorned icons ranging from Michelle Obama, who wore Tom Binns Design jewellery whilst visiting Ireland and Britain in May 2011, to Lady Gaga, who was styled in a fluorescent yellow Slap Dash necklace for the March 2011 issue of American Vogue.