To the Wonder () is a 2024 Chinese drama series, adapted from the chapter on pastoral marriage in contemporary Chinese writer Li Juan's essay collection My Altay (). Directed by Teng Congcong, who also wrote the screenplay with Peng Yining, the series stars Ma Yili, Zhou Yiran, and Yu Shi, with Jiang Qiming and Yan Peilun in special roles, and Huang Xiaojuan, Alimjan Tursenbek, Alima, and Hailati Hamu in major roles.
The series was selected for the Best Long Drama Competition at the 7th Cannes Series Festival in 2024, making it the first Chinese-language long drama to be nominated for this category. It was also screened at the 14th Beijing International Film Festival, with its Asian premiere held on April 25 in Beijing. On May 7 of the same year, the series premiered simultaneously on China Central Television (CCTV-1) during prime time and on iQIYI's Weichen Drama Theater. The Kazakh-language dubbed version of the drama was broadcast on Kazakhstan's Channel 7 in June 2024.
Li Wenxiu (played by Zhou Yiran) is a Han Chinese girl who grew up in Altay, Xinjiang. At the age of 19, she went to ÃÂrümqi to work. Though introverted, she has a passion for writing. Originally determined to pursue her literary dreams in the big city, she repeatedly encountered setbacks in her hotel job and was forced to return to her hometown, relying on her mother, Zhang Fengxia (played by Ma Yili), who runs a small shop. Upon returning home, she not only feels a deep sense of familiarity but also meets a cheerful Kazakh boy named Batay (played by Yu Shi). Through her life in the pastoral area, Wenxiu gradually discovers the beauty of the local landscape.
The show is based on Li Juan's 2010 memoir about her family's hardships in northern Xinjiang.
The drama was supported by the National Radio and Television Administration's Network Audio-Visual Program Excellence Creation and Communication Project, as well as a key funding project by the Beijing Municipal Radio and Television Bureau. The Beijing Municipal Radio and Television Bureau served as the guiding unit, and it was co-produced by the Publicity Department of the Xinjiang Uygur Autonomous Region Committee.
The Wall Street Journal characterized the show as a propaganda effort to soften Xinjiang's image among domestic audiences and promote tourism to the region among Han Chinese.
After its premiere on CCTV-1, the drama consistently topped the viewership ratings in its time slot. Within a week of its release, it had more than 100 million online viewers.