"This Time I'm in It for Love" is a song recorded by the American rock band Player. It was the second single from their self-titled first studio album. The song was released in February 1978 as the immediate follow-up to their biggest hit and debut single, "Baby Come Back".
"This Time I'm in It for Love" spent four months on the US charts, hitting number 10 on the US Billboard Hot 100, and it is ranked as the 58th biggest hit of 1978. The song also reached number 12 in Canada.
The song had originally been recorded by Austin Roberts in 1976 and by Cyndi Grecco in 1977 both on the Private Stock Records label. Their versions were released as singles but failed to chart. Grecco's version was a promotional single, and Roberts' version was released only in the UK.