The Vanity Project is a villainous professional wrestling stable in WWE, where they perform on the NXT brand. The group is led by Jackson Drake and consists of Brad Baylor and Ricky Smokes. Baylor and Smokes are the current NXT Tag Team Champions in their first reign while Drake is a former one-time and inaugural WWE Evolve Champion.
On the March 5, 2025 episode of Evolve, Jackson Drake and Swipe Right (Brad Baylor and Ricky Smokes) lost to Jack Cartwheel, Sean Legacy and Cappuccino Jones in a six-man tag team match in Evolve's first main event after its revival in WWE. On the April 23 episode, Drake, Swipe Right, Bryce Donovan, and Zayda Steel joined together to form a stable called The Vanity Project. On the May 21 episode, Steel lost in a Fatal Four-Way match against Kylie Rae, Aria Bennett, and Chantel Monroe to earn an opportunity to become the inaugural WWE Evolve Women's Champion. On the June 4 episode, Drake defeated Sean Legacy, Edris Enofe, and Keanu Carver in a fatal four-way elimination match to become the inaugural WWE Evolve Champion. After weeks of Drake blaming DonovanâÂÂwho was the group's enforcerâÂÂfor the group's failures, Donovan announced on the October 8 episode that he was done with the stable and that he would take the Evolve Championship away from Drake on the following week. He would then begin fighting against his former stablemates. At the on October 15, Drake defeated Donovan to retain the title. On October 9, Steel announced that she would not be renewing her WWE ID contract. She wrestled her last WWE televised match on the October 22 episode of Evolve, where she was defeated by Thea Hail. She made her last televised appearance with the group on the following week's episode.
On the January 13, 2026 episode of NXT, The Vanity Project were promoted to the NXT brand. On the February 24 episode, Baylor and Smokes won the NXT Tag Team Championship by dethroning DarkState's Osiris Griffin and Saquon Shugars after an interference by Tony D'Angelo. On the March 18 episode of Evolve, Drake lost the WWE Evolve Championship to Aaron Rourke in what would be The Vanity Project's final appearance on the brand, ending his reign at 301 days, although WWE recognizes it as ending at 287 days due to tape delay.