The Third Floor, Inc. is an American multimedia company based in Los Angeles. It was founded by a group of artists that collaborated on ' at Lucasfilm, and named the company after the location where they worked. The company has primarily focused on the previsualization aspect of film, television, game, and themed attraction production; however, as of the mid-2010s, it has been developing and applying expertise in virtual production to support visualization, motion capture, camera layout, and on-set shooting.