The Prize is the debut studio album by British-American alternative rock duo Prima Queen, composed of Louise Macphail and Kristen McFadden. It was released on 25 April 2025, via Submarine Cat, in CD, LP and digital formats.
The Prize consists of twelve tracks ranging between two and three minutes each, apart from the intro track, whose length is under a minute. The total runtime of the album is approximately thirty-seven minutes. Its first single, "Fool", was released on 1 October 2024. It was followed by the second single, "Ugly", a month later on 13 November 2024, and the title-track third single on 7 January 2025. Noted as an album composed of indie pop songs, it was produced by Steph Marziano, and succeeds the duo's 2023 EP, Not the Baby.
The Prize was described by Dork as "the culmination of two artists sure of their vision with an intent to turn every situation into a funny story, and it works delightfully well," and DIY as "a warm exploration of life's intimacies that places female friendship at the centre of this pair's universe." MusicOMH rated The Prize four stars and referred to it as "a collection of wry, witty indie-pop songs that seem to distil the best parts of Tegan and Sara, mix them up with a dash of Haim, a slather of Taylor Swift and then add their own special ingredient."
Christopher Hamilton-Peach of The Line of Best Fit assigned the album a rating of eight out of ten, stating "Prima Queen cement their emerging status with The Prize in a confident and unabashed manner, the self-awareness of reviewing the past through a forgiving lens, and a resignation to inaccuracy and flaws that finds expression in the final track's closing refrains." Record Collectors Chris Roberts gave the album a rating of three stars, stating "their connection and shared instinctive direction of travel is undeniable. Theirs is a sometimes hazy, sometimes pristine blend of guitars and harmonies which respects the succor of story-telling and implies empowerment without heavy-handedness," calling it a "promising debut."