The Price of Admission is the sixth studio album by American band Turnpike Troubadours, released on April 11, 2025. The album was produced by Shooter Jennings, the bandâÂÂs second consecutive collaboration following 2023's A Cat in the Rain. "Heaven Passing Through" was released as a single to country radio on August 18, 2025.
Evan Felker described the albumâÂÂs writing process as driven entirely by feeling. "If I had an idea that gave me a feeling, I would pursue it," he told Rolling Stone. The songs were developed over the course of 30 days on FelkerâÂÂs ranch outside Okemah, Oklahoma. In a departure from his usual solo writing style, Felker collaborated with several artists, including John Fullbright, Ketch Secor of Old Crow Medicine Show, and Dave Simonett of Trampled by Turtles. Bandmates Kyle Nix (fiddle) and RC Edwards (bass) also contributed songs.
The Price of Admission was recorded at Sunset Sound Studio 3 in Los Angeles. Jennings, who favored instinctual production over pre-planning, encouraged the band to move quickly and naturally through the recording process. The experience was shaped by observing the band's onstage interactions, particularly from their stadium dates with Zach Bryan, where Jennings was invited by Felker to accompany the band on keyboard.
The album was released with minimal traditional promotion. Felker cited changes in the music industry as part of the inspiration for the low-key rollout, noting the current fan preference for rapid, unfiltered musical output. One week prior, the band hinted at the release with cryptic billboard ads around Stillwater, Oklahoma, and a song drop on TouchTunes jukeboxes - a nod to their previous albumâÂÂs accidental early leak via the same platform.