The King's Avatar () is a Chinese donghua web series aired in 2017, based on the web novel of the same name written by Hu Dielan. The series depicted the fictional esports scene in China where the story revolves around a multiplayer online video game called Glory. The series was produced by Chinese internet company Tencent. A three-episode sequel premiered in 2018, and a prequel film, The King's Avatar: For the Glory, had a 2019 release. The long delayed second season aired in 2020, and the third season aired in 2024. The complete first and second seasons were released on Crunchyroll in Chinese with English subtitles on February 19, 2025.
The King's Avatar follows the story of Ye Xiu, a professional esports player living in Hangzhou, China. Widely considered the best player of the video game Glory, Ye Xiu was captain of the esports team, "Excellent Era", holding the account of the 'Battle God', 'One Autumn Leaf' before being forced to resign from the team, giving up one of the strongest accounts in the game and leaving the competitive scene due to his unwillingness to take part in any marketing to profit the team. Ye Xiu ends up finding work as a night-shift manager at Happy Internet Cafe, where he meets Chen Guo, the owner of the cafe who happens to be a huge fan of his alias 'Ye Qiu', his former team and character 'One Autumn Leaf'. While awaiting his return to the competitive scene, Ye Xiu continues playing the game, building a character from scratch and pursuing championship and glory.
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The first season aired from April to June 2017. A three-episode OVA sequel was released in May 2018. A prequel movie was released in August 2019 and the second season aired from September to December 2020. The third season aired from May to September 2024. The complete first and second seasons were released on Crunchyroll in Chinese with English subtitles on February 19, 2025.