The Good Witch is the second studio album by English singer-songwriter Maisie Peters. It was released on 23 June 2023 by Gingerbread Man Records and Asylum Records.
Peters took inspiration from Greek mythology whilst making the record and has described it as her "twisted version" of a break-up album. She wrote the album over the duration of a year whilst touring and has said that the chronological track listing is a reflection of her career highs and personal lows.
Peters was hopeful that people would notice the maturity developed in her songwriting between The Good Witch and her debut album, You Signed Up for This (2021).
Peters was inspired by her earlier folk and singer-songwriter style of music during the production of the album. She was also inspired by the Greek mythology written from female perspectives. She said that the project acts as her "twisted version" of a break-up album with a loosely chronological track listing, with the songs exploring Peters "searching for balance between career highs and personal lows". When asked on why she chose the name The Good Witch, Peters responded: "when I was thinking about the themes within this album, which felt like there was a lot of words that also felt synonymous with good witch, I sort of like the power within the good witch and femininity, danger, it feels sort of threatening. It feels like an interesting way to describe one's self, especially as a young woman. I like the destruction it suggest and the power it gives." She hoped that the album would sit with listeners for a long time after its release, in the same way she felt Lorde's 2017 album Melodrama had done. Peters said that The Good Witch was not sonically similar to Melodrama, but hoped that she could replicate some of its cultural importance.
Leading up to the album's release, Peters posted various tarot cards on her social media pages, each representing a track on the album. She explained that she wanted listeners to understand the meanings behind the songs, as well as see into the process of making them. Originally announced to be released on 16 June 2023, the release date was later pushed back a week, to 23 June 2023, with Peters apologising for the delay and joking that the album would work better as a Cancer.
Peters released a deluxe edition of The Good Witch, featuring six new songs which she stated "slipped through the cracks", on 27 October 2023.
The first single of the album, "Body Better", was released in January 2023, prior to the announcement of the album on 15 February 2023. The second single, "Lost the Breakup" was released on 4 April 2023 to further promote the album. The third single, "Two Weeks Ago" a folk-pop ballad featuring backing vocals from friend Gretta Ray, was released on 26 May 2023. "Run" was released as the fourth single, alongside the album, on 23 June.
On the day of the "Two Weeks Ago" release, Peters announced an acoustic tour to promote the album called An Evening with the Good Witch, visiting various small venues across the UK throughout June 2023. On the day of the album's release, she performed on the Pyramid Stage at Glastonbury Festival. Peters is set to tour the United States and Canada, headlining her own shows in addition to supporting Ed Sheeran, in the summer of 2023, before returning to the UK and Ireland for a series of shows in October and November, ending with her first headline performance in Wembley Arena. In March 2024, she will perform three shows in Australia.
On Metacritic, which assigns a normalised score out of 100 to ratings from publications, the album received a mean score of 76 based on 7 reviews, indicating "generally favorable reviews".
James Hall of The Daily Telegraph described the album as "smart, relatable break-up music for Gen Z listeners", and identified the influence of Taylor Swift on Peters' music, stating that the "similarities [with Swift's music] are obvious from the start". In positive reviews, The Arts Desks Cheri Amour wrote that The Good Witch positions Peters "right up there with the genius pop makers", and DIYs Sarah Jamieson described it as "even more cohesive and polished" than her debut album.
The Good Witch debuted at number one on the UK Albums Chart, shifting 20,760 units in its first week and becoming Peters' first chart-topping album in the country. Selling 7,000 equivalent album units in the United States in its first week according to Luminate, The Good Witch became Peters' first-ever album to chart on Billboard Heatseekers Albums and Billboard Top Album Sales.
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