The Curve is a shopping mall located in Mutiara Damansara, Petaling Jaya, Selangor, Malaysia. Opened in 2005, it features an open-air, pedestrian-friendly design with a central piazza that serves as a social and event space. The mall is part of the larger Mutiara Damansara commercial development and is connected to adjacent properties such as IKEA & IPC Shopping Centre.
Location and access
The mall is accessible via five major routes:
A covered passageway connects directly to the Mutiara Damansara MRT station on the Klang Valley Mass Rapid Transit's Kajang line, providing public transportation access.
Features
Key characteristics include:
- Basement parking facilities
- Mix of international and local retail tenants
- Regular events in the Centre Court space
- Adjacent to office towers and hotels
The mall has hosted numerous promotional campaigns and seasonal events, including Christmas celebrations featuring large-scale decorations.
History
Development and early years (2005-2010)
The Curve was developed by Boustead Properties Berhad as part of the Mutiara Damansara township project. Key milestones:
- 2005: Opened as Malaysia's first open-air pedestrian mall on 13 acres (5.3 ha), featuring:
- 450,000 sq ft retail space
- Connection to Royale Chulan Hotel (now The Club Hotel)
- Initial anchor tenants: Cold Storage, GSC
- 2006: Hosted Malaysia Mega Sale Carnival and introduced "Curvy Bunnies" promotional event
Expansion and revitalization (2011-2020)
- **2012-2015**: Added new wings and renovated existing spaces to accommodate:
- Expanded F&B offerings
- Pop-up market concepts
- Family entertainment zones
- 2019: Underwent major tenant reshuffle after several anchor store closures, introducing more experiential retail concepts
Recent developments (2021-present)
- 2022: Announced "K-Culture Zone" featuring:
- Korean beauty brands
- K-pop merchandise stores
- Themed F&B outlets
- 2024: 20th anniversary celebrations included:
- "Slide the Curve" water slide event (Sept 2024)
- Malaysia Book of Records achievement for largest Raya greeting card display (April 2024)
Key structural changes:
References
External links