Taste the Secret is the second studio album by the southern Californian hip-hop trio Ugly Duckling, released on June 16, 2003, by Emperor Norton Records. For the album, Ugly Duckling developed a fictitious fast food chain called "Meatshake" that served only meat-based food served in shake form. A web site featuring the restaurant chain was also developed as part of the album's marketing campaign.
"MeatShake," a fictitious chain of restaurants offering meat-based thick shakes, was created as a promotional gimmick for the release. As a concept album, it was about working at a fast-food chain and its inter-business war with Veggie Hut, an all-vegetarian fast-food stand.
When it was operational, MeatShake's web site appeared to be a fully functional site promoting a small Long Beach-area-based fast food restaurant, whose corporate mission was meatâÂÂand lots of itâÂÂserved in the form of milkshakes. The site also had a list of restaurants (the addresses of which were area McDonald's restaurants), employees of the month, and storefront pictures (one of which appeared to be an In-N-Out Burger). The site is no longer maintained.