Syrup is a 1999 novel by Max Barry. Written under the pen name Maxx Barry, the novel satirizes American consumerism and corporate marketing strategies. It was adapted into the 2013 film Syrup.
Scat, a fresh marketing graduate, invents a new Coca-Cola product called 'Fukk'. He tries to sell his idea to the company for $3 million, but discovers his roommate and friend Sneaky Pete has already claimed the trademark. This leads Scat to move out of their shared apartment and stay with Cindy, his on-and-off girlfriend. She eventually kicks him out, and he ends up living with 6, a marketing executive, and Tina, her film student roommate. Scat leads the summer marketing campaign for Coca-Cola and makes it a success. He then attempts to thwart Sneaky Pete from sabotaging his next project for Coca-Cola: the first ever feature-length advertising film.
In 2006, Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola BlÃÂK, first released in France in a black can. Barry commented on the similarities of this and his novelâÂÂs fictional Coca-Cola Fukk on his blog.