The lion head symbol was introduced in 1986 as an alternative national symbol of Singapore. The lion head was chosen due Singapore's reputation as a Lion City. It is used in less formal occasions mainly to promote Singapore's national identity.
When it was first unveiled, some sections of the public felt that it should have been facing rightwards to represent a more forward looking nature. However, the original left-facing lion was maintained.
In the 13th-century Malay Annals, Sang Nila Utama, a prince from Palembang was shipwrecked and washed ashore to an island, where he saw a creature which he believed was a lion. He named the island "Singa Pura" ("Lion City" in Malay), from which the name Singapore was derived.
According to the Singapore government:
Extracted from Guidelines on the use of National Symbols: The Singapore Lion Symbol (July 1999) published by the Ministry of Information, Communications and the Arts: